Zepp Health Launches New Line of OTC Hearing Aids for its Zepp Clarity Brand

Zepp Clarity, a smart hearing solutions brand owned by Zepp Health (NYSE: ZEPP), a health technology company, today debuted its next-generation premium hearing solution, Zepp Clarity Pixie. Built on the ground-breaking technology and virtually invisible design of its flagship product, Zepp Clarity One, the Pixie provides the ultimate natural hearing experience for those with mild to moderate hearing impairment. It has seamless connectivity to wireless devices, a lengthy 17 hours of battery life, and is nearly undetectable when worn. Zepp Clarity's over-the-counter (OTC) hearing technology solutions result from Zepp Health's presence as one of the global leaders in smart wearables with its consumer fitness and wellness brands, such as Amazfit smartwatches and Zepp Aura, an AI-powered sleep and relaxation app.

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Zepp Clarity hearing solutions are virtually invisible. (Photo: Zepp Health)

According to the World Health Organization, hearing loss affects 48 million people in the US and nearly 430 million worldwide. Since the FDA's ruling on October 17, 2022, adults with mild-to-moderate hearing loss can now purchase hearing aids in store or online without a prescription, exam, or audiologist fitting. As a result, a growing number of Americans with hearing loss are accessing hearing aid solutions more easily. Additionally, the FDA estimates this could lower average costs by as much as $3,000 per pair, offering significant financial relief.

"The FDA's Over-the-Counter Hearing Aid Act signaled a monumental shift, impacting the accessibility and affordability of hearing aids," said Stan Zhang, General Manager of the Zepp Clarity Business Unit. "We're at the forefront of the OTC hearing aid market, leveraging cutting-edge technology and design to redefine optimal hearing health and destigmatize hearing aids. Underpinning our belief that hearing health is fundamental to overall wellness, we aim to embolden those with hearing loss to take control of their well-being, comfortably and confidently."

Zepp Clarity Pixie – Your Virtually Invisible Hearing Aid

Zepp Clarity Pixie embodies all the powerful features of its predecessor, Zepp Clarity One, including the ability to personalize hearing experiences to specific needs and preferences. The hearing aid is crafted with a durable yet lightweight titanium alloy shell, ensuring durability and lightness. Combined with medical-grade silicone earplugs, it offers comfort, breathability, performance, and biocompatibility for an enhanced hearing experience. The Pixie boasts an IPX7 water-resistance rating and incorporates a convenient "Find Device" feature.