Athleta Introduces New Experiential Fitness Series, Move with Athleta, and Takes Over NYC with Launch Events on November 16

Athleta, a Gap Inc. brand (NYSE: GPS), today announced its new experiential fitness series, Move with Athleta, inviting women to sweat, connect and celebrate the Power of She. The new series launches November 16 in NYC and will continue with stops in cities across North America in 2024, including Los Angeles, Miami, Boston and San Francisco.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231109398590/en/

Introducing Move with Athleta, a new experiential fitness series inviting women to sweat, connect and celebrate the Power of She. (Photo: Business Wire)

The series is rooted in Athleta’s mission to empower, build confidence, strength and wellbeing through movement. Since the brand’s inception in 1998, community has been core to that mission, and the launch of the Move with Athleta series reflects the brand’s commitment to building a community of confident women and girls.

Each curated experience in the Move with Athleta event will feature co-branded giveaways, special appearances from Power of She Collective partners, celebrity fitness influencers and other special guests, along with unique product offerings that bring Athleta’s performance DNA to life from coast to coast.

“Athleta is entering a new era and bringing exciting new product, innovation and community experiences to our customers across North America,” said Chris Blakeslee, president and CEO of Athleta. “Our customer is at the center of everything we do, and as we underscore Athleta’s position at the intersection of style, fitness and wellness, we’re proud to launch the Move with Athleta series to inspire all facets of her active lifestyle.”

Move with Athleta kicks off on Thursday, Nov. 16, with immersive brand experiences across iconic New York City destinations, including the High Line, Wollman Rink and the Soho Shopping District. The following events are open to the public:

Recharge & Reset in Athleta Square | The High Line | 8 a.m. to 5 p.m. EST
Athleta will transform the High Line into a one-of-a-kind space that brings the brand’s creative filters—nature, modern beauty, movement and innovation—to life in “Athleta Square,” a space for women of all ages to relax and rejuvenate with live music, guided affirmation activities, giveaways and more.

As a retail extension of the Move with Athleta launch, the brand is offering the first 1,000 Athleta Square visitors a “Stash Pass” to redeem at the brand’s Flat Iron and Soho locations for a complimentary pair of Athleta's bestselling Salutation Stash Tights.^*