VALR Appoints Ben Caselin as CMO to Spearhead Global Expansion

VALR VALR Appoints Ben Caselin as CMO to Spearhead Global Expansion 28-Nov-2023 / 16:40 CET/CEST The issuer is solely responsible for the content of this announcement.

 

NEWS RELEASE BY VALR

 

South Africa | November 28, 2023 10:00 AM Eastern Standard Time

Following its success in becoming Africa’s largest crypto exchange by trade volume, VALR has appointed Ben Caselin as its Chief Marketing Officer (CMO) as part of the exchange's strategic plans for global expansion. VALR serves over 900 corporate and institutional clients as well as more than half a million active retail customers while maintaining a time-tested commitment to security, performance, and integrity.

 

 

VALR, founded in 2018, and firmly established as the foremost exchange in South Africa, has processed over $10 billion in trading volume and secured $55 million in equity funding. Notable shareholders include Coinbase Ventures, Pantera Capital, and Avon Ventures, a venture capital fund affiliated with the parent company of Fidelity Investments.

"VALR is thrilled to welcome Ben Caselin as our CMO," said Farzam Ehsani, Co-Founder and CEO of VALR. "Ben's extensive experience in driving growth, coupled with his dedication to advancing the adoption of Bitcoin in emerging markets, aligns perfectly with VALR's mission to contribute to the creation of a financial system that underscores the oneness of humanity."

Ben Caselin brings a wealth of experience to his role at VALR, previously holding executive positions with prominent exchanges, most notably in Hong Kong, with AAX, and the United Arab Emirates. Caselin’s industry insights have been widely published in top-tier media outlets, and he is a regular speaker at global conferences.

"VALR stands out as a values-driven company with an unwavering commitment to integrity, quality and security, unlike anything I've seen before," said Ben Caselin. “Innovative trading pairs, an expert technology team, visionary leadership and offering possibly one of the best API trading environments in the world for professional crypto traders, I believe VALR is well-positioned to become a serious global player.”