Oatly Launches Two New Oatmilk Varieties, Marking the Company’s First Major Innovations to its Core North American Beverage Portfolio in Five Years

Introducing Oatly Unsweetened and Super Basic, designed to cater to people’s unique lifestyle and dietary preferences with zero compromise on taste

MALMÖ, Sweden, Jan. 08, 2024 (GLOBE NEWSWIRE) -- Oatly Group AB (Nasdaq: OTLY)(“Oatly” or the “Company”), the world’s original and largest oat drink company, today announced the nationwide launch of two new beverage innovations in the US: Unsweetened Oatmilk and Super Basic Oatmilk. Both products are formulated to check different nutritional boxes while still delivering the same delicious Oatly taste consumers know and love. Designed to enhance smoothies, coffee, cereals, recipes, and more, Unsweetened and Super Basic join a portfolio of Oatly’s fan-favorite oatmilks that includes the number one velocity oatmilk SKU in the US¹.

MEET THE NEW DUO

• Oatly Unsweetened Oatmilk features a brand-new proprietary oat base specially developed by the Company to deliver 0g of sugar. Oatly Unsweetened is a delightfully light and smooth beverage at just 40 calories per serving.
  
  
• Oatly Super Basic Oatmilk has just four ingredients: water, oats, sea salt, and citrus zest fiber, an upcycled byproduct of the juice industry that provides great texturizing and stabilization capabilities. Oatly Super Basic boasts all the creamy, deliciousness oatmilk can offer with a simpler formulation.
  

“Launching these new innovations gives consumers even more choice as we continue to encourage the switch to oatmilk and drive Oatly’s ultimate mission,” said Leah Hoxie, SVP of Innovation, Oatly North America. “As oatmilk continues to move into the mainstream, now more than ever we see people unwilling to sacrifice great taste for dietary preferences – they're looking for both. Our US R&D team spent nearly a year perfecting both of these oatmilks to strike this balance and complement the rest of our portfolio. We’re confident these new products will live up to what people are looking for and we can’t wait for everyone to try them.”

A SHIFT IN CONSUMER PREFERENCE TOWARD OAT AND PLANT-BASED MILKS
Oatly Unsweetened and Super Basic build upon Oatly’s existing US lineup of non-dairy milk alternatives, including Oatly Original, Full Fat, Low Fat, Chocolate, and Barista Edition oatmilks, all of which have the same creamy taste, frothy feel, and functionality as cow’s milk, while generally having a lower environmental impact².