Cinemark Shines the Spotlight on Everyone’s Favorite Movie Snack for National Popcorn Day

Cinemark Holdings, Inc., one of the largest and most influential theatrical exhibition companies in the world, is shining the spotlight on everyone’s favorite movie snack on Friday, Jan. 19 for National Popcorn Day. With delectable discounts, multiple chances for popcorn lovers to win heaps of the buttery goodness and the ability for everyone to enjoy the golden deliciousness both in and out of the theater, it is a day for snack aficionados to share in the joy a perfectly popped golden kernel can bring. More information on Cinemark’s National Popcorn Day celebrations can be found at Cinemark.com/popcornday.

“Delicious buttery popcorn is one of the most quintessential components of the theatrical experience, and we are delighted to provide our guests with multiple ways to celebrate the beloved snack on National Popcorn Day,” said David Haywood, Cinemark SVP Food & Beverage. “Not only can moviegoers partake in special discounts and sweepstakes surrounding the holiday while taking in a great film on our massive screens, but our recent expansion with third party delivery platforms will allow popcorn fans the chance to enjoy the delectable treat from their homes if they are unable to make it to the theater.”

Cinematic Love Story

Iconic duos have graced the silver screen over and over throughout cinema’s rich history, but the true love story that stands the test of time is that between moviegoers and popcorn. Throughout 2023 alone, Cinemark theaters served more than 5.5 billion ounces of popcorn across the nation, enough to fill 65 Olympic-sized swimming pools.

To celebrate this most delicious holiday, all in-theater purchases of medium and large popcorns will be $2 off on Friday, Jan. 19 only. And with films such as Mean Girls, Night Swim, The Book of Clarence, The Beekeeper and Soul, moviegoers will want to be sure to snatch up that large bucket of goodness to share with family and friends while being immersed into these captivating stories.

Salty Sweeps

The only thing better than fresh movie theater popcorn is free, fresh movie theater popcorn, and moviegoers will delight in the many sweepstakes taking place for National Popcorn Day. To ensure one has enough popcorn to enjoy alongside every great film coming to the big screen in 2024, Cinemark’s Mobile Ordering Sweepstakes is the golden ticket. Between now and Monday, Jan. 22, all who place a mobile concessions order using the Cinemark website or app for in-theater consumption will be automatically entered to win free popcorn and Coke for an entire year. Cinemark Movie Rewards members will get extra butter on their popcorn with the member-only sweepstakes running now through Monday, Jan. 22, where one lucky winner will receive a $500 Cinemark gift card and the opportunity to secure even more buckets of pure delight.