WINDOOR reveals first look of new brand at the International Builders’ Show along with announcement of celebrity ambassador partnership

WINDOOR, part of the PGT Innovations, Inc. (NYSE: PGTI) family of brands, will reveal its new brand identity, including a new look and logo, for the first time at the NAHB International Builders’ Show (IBS) in Las Vegas, Nevada on February 27 – 29, 2024.

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The WINDOOR Envista Seamless Glazed Window Wall. (Photo: Business Wire)

“With a new tagline of ‘Luxury Innovations for Windows and Doors’, the new branding signifies leading the coastal living transformation, both in consumer’s expectations and of the inspiration behind the brand,” said Jeff Jackson, President and CEO of PGT Innovations. “WINDOOR is pioneering and elevating the limits of coastal living with exclusive products like the Envista window wall system and technologies such as Diamond Glass, our latest innovation and the next generation of impact-resistant glass.”

Founded in 2001 in Florida, WINDOOR’s portfolio consists entirely of products designed, tested, and built with coastal environments in mind. With its refreshed brand identity, WINDOOR builds on its foundation and steps forward as the first ultra-luxury window and door brand focused exclusively on coastal living innovations.

To further champion the brand’s new positioning, WINDOOR has partnered with HGTV celebrity designer Sarah Baeumler as its new brand ambassador.

“The look and feel of WINDOOR products align perfectly with the high end, luxury projects our team is working on throughout the year and I am thrilled to be working with the brand,” said Baeumler. “The customization, clean lines, and modern coastal aesthetic create products that truly add to the overall elevated design and style of a home, and I am excited to begin adding WINDOOR products to our portfolio.”

The new branding is underscored by the foundation of four brand pillars: pioneering spirit, continually driven to innovate and improve; relationship driven, highly focused on customer service solutions; advanced adaptability, elevating coastal living engineering with the highest levels of quality and engineering at every stage; and superlative artisanship.

“Every product we create is custom manufactured to our clients’ needs and specifications,” said Debbie LaPinska, Chief Customer Officer of PGT Innovations. “Many of WINDOOR’s products can be made to meet the largest sizes in the industry, while still meeting the strictest certification standards. Every element of a WINDOOR product is thoughtfully designed, built, and customized by our master craftsman, which is the best in the industry. Our modern designs are created to complement any architectural style and allows our customers to customize grids in over 1,200 varieties.”