PAR Technology’s Punchh Recognizes Trailblazers in Customer Loyalty with Annual Awards Celebration

ParTech, Inc. (PAR), a global restaurant technology company providing unified commerce solutions for enterprise restaurants, proudly announces the winners of the fifth annual PAR Punchh Customer Awards. These awards recognize outstanding achievements in customer loyalty, offers, engagement, and convenience within the restaurant and convenience store industries.

Selected from PAR Punchh’s diverse customer base of over 275 brands, the winners demonstrated excellence in utilizing the PAR Punchh platform for customized loyalty program management, omnichannel engagement, digital campaigns, personalized offers, and more.

“We are thrilled to celebrate the success of our clients who have embraced the PAR Punchh platform to enhance their customers' experiences,” said Savneet Singh, CEO of PAR Technology. “These brands have shown innovation and dedication in leveraging technology to drive loyalty program engagement, customer feedback, and overall business success.”

Sean Thompson, VP of IT at Freddy’s Frozen Custard & Steakburgers, receives the Punchh Voice of the Customer Advocate of the Year award for his pivotal role in sharing valuable customer insights within the Punchh community, contributing to the growth of Freddy's loyal customer base across their 500+ locations. This year's Digital Innovator award goes to Condado Tacos for their effective implementation of the "Buds with Benefits" reward program and targeted Challenge campaigns, resulting in a remarkable 44% retention rate and enhanced customer engagement.

As Rookie of the Year, Goodcents strategically elevated their position by implementing the PAR Punchh-powered Goodcents Rewards Refreshed loyalty program. Leveraging Punchh's Loyalty Strategy services, Goodcents not only achieved impressive customization, data utilization, and direct communication capabilities through their app but also signaled a strategic move to scale operations and enhance customer engagement. RaceTrac earns the C-Store Champion title for its innovative RaceTrac Rewards loyalty program, which saw a 46% year-over-year increase in loyalty transactions and a 76% year-over-year rise in loyalty revenue in 2023, underscoring its commitment to enhancing customer experiences and driving member engagement.