Incyte Launches The Unseen Journey to Elevate the Hidden Impact of Myeloproliferative Neoplasms (MPNs) on Patients’ Lives through Generative AI

Incyte (Nasdaq: INCY) today announced the launch of The Unseen Journey, a program that brings to life the hidden emotional and physical toll of myeloproliferative neoplasms (MPNs), a group of rare, chronic and progressive blood cancers. Through the use of generative artificial intelligence (AI), the stories and experiences of MPN patients were transformed into unique images to help them show their health care team and their loved ones the significant impact of their MPN symptoms.

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The Unseen Journey highlights the stories of people living with MPNs who were asked to describe their symptoms and how they impact their lives in their own words. As each patient described their symptoms and experiences, generative AI tools transformed their words into images that visually depict the patient’s most burdensome symptoms. The resulting images provide a vivid look at the reality of living with an MPN.

“MPN symptoms can be difficult to recognize and describe and every patient’s experience is different, which can sometimes create a challenge for patients, their loved ones and their health care teams to understand the impact of the condition to daily life,” said Ann Brazeau, CEO and Founder, MPN Advocacy and Education International. “These AI-generated images paint a vivid picture of what it is like to live with an MPN, and I hope they will help create a new level of awareness and empathy for those with these conditions.”

Polycythemia vera (PV), myelofibrosis (MF) and essential thrombocythemia (ET) are the most common MPNs. MPNs are progressive diseases that can worsen over time, and changes in symptoms, which can also be a sign of disease progression, can be subtle and hard to assess¹. It is important for MPN patients to track their symptoms on a regular basis to help inform conversations with their health care provider.

“I regularly struggle with my MPN symptoms, including fatigue, brain fog and headaches, but because I don’t look sick on the outside, people in my life have trouble truly understanding what I am going through,” said Chelsea, who has been living with PV since 2018. “The AI-generated images created of my symptoms capture how I often feel in a way I could never describe to my friends and family. I hope my images and story resonate with other people living with MPNs and inspire them to proactively share what they are going through with the people in their lives.”