Mega Matrix Announced its Plan to Launch $100 Million “Mars Content Initiative” for Next Three Years

PALO ALTO, Calif., March 08, 2024 (GLOBE NEWSWIRE) -- Mega Matrix Corp. (NYSE American: MPU), today announced its "Mars Content Initiative," where it intends spend up to $100 million over the next three years to produce short dramas that will be released on its short drama platform, FlexTV. Following FlexTV's rise to 8th position in the U.S. Apple App Store's entertainment category (US) in January 2024, this initiative highlights MPU's commitment to leading the short drama sector.

Short dramas offer a distinctive storytelling format, encapsulating narrative essence within brief time frames, usually optimized for vertical viewing on mobile devices, spanning 1 to 3 minutes per episode. Seamlessly integrated into series, each episode contributes to complete storylines unfolding across 40 to over 100 episodes. Short dramas usually offer viewers a virtual escape, presenting narratives that resonate with emotions, and fostering a sense of connection.

FlexTV’s commitment to short dramas emanates from a genuine understanding of the evolving viewing habits shaped by shorter attention spans and the prevalence of multitasking. FlexTV's success illustrates the growing consumer demand for innovative, engaging, concise storytelling, positioning MPU at the forefront of this emerging market. The Mars Content Initiative aims to further enrich FlexTV's offerings, setting new standards for vertical entertainment era.

The global appeal of short dramas is underscored by their fast-growing market presence. In China, this genre commands an estimated market value of $5 billion in the year 2023. With its Mars Content Initiative, Mega Matrix Corp. is not only expanding its content library but also reinforcing its optimistic outlook on the short drama industry's future. This move is expected to solidify MPU's leadership in digital storytelling, offering audiences worldwide innovative and captivating content.

FlexTV has already formed a mature content business model that integrates content production, distribution, and operation. FlexTV is available in more than 100 countries. Our production teams film in various locations including, but not limited to, United States, Mexico, Australia, Thailand, and Philippines. We will continue to expand our international markets and collaborate with local partners in each major market.