FICO and Richard Childress Racing Kick Off Financial and Credit Education Partnership at NASCAR Cup Series “Food City 500”

FICO (NYSE: FICO), a leading analytics software firm, has teamed up with Richard Childress Racing (RCR) to help drive forward its effort to raise awareness about the need for financial education.

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The collaboration starts as RCR’s Kyle Busch races the No. 8 FICO Chevrolet Camaro ZL1 during the Food City 500 NASCAR Cup Series race at Bristol Motor Speedway on Sunday, March 17. The race will be broadcast live on FOX beginning at 3:30 p.m. ET.

For the millions of NASCAR fans across the country, knowledge about money, financial planning and how credit works are critical life skills. FICO, RCR and Kyle Busch want to share information and resources so that everyone in the NASCAR community can achieve their financial goals, such as paying for education, buying a home, or running a business.

“It’s important that people, including fans and the next generation of racers, have access to financial and credit education because it’s the first step in achieving financial wellness,” said two-time NASCAR Champion, Kyle Busch. “At RCR, our drivers are from a variety of backgrounds; and as a team, we look forward to working with FICO to help our fans learn more about the value of money, how credit works and the importance of building good financial habits.”

“RCR is the home of NASCAR’s premier, highest-performing and inspirational drivers, like Kyle Busch,” said Nikhil Behl, chief marketing officer and executive vice president at FICO. “We look forward to working together to increase access to financial and credit education and resources to NASCAR fans across the country, so they can perform at their highest level and be better prepared to achieve their goals.”

As part of their multi-race primary partnership, FICO will be working with RCR and Busch to help people understand the role money and credit play on the road to financial literacy. Next up, after the Food City 500 race, Busch will be racing the No. 8 FICO Chevrolet Camaro ZL1 at the Würth 400 NASCAR Cup Series race at the Dover Motor Speedway on Sunday, April 28. That same weekend, FICO will host a free Score A Better Future (SABF) workshop. At the SABF event, FICO credit experts will discuss how FICO Scores impact lending decisions, key factors that make up the FICO Score and help people improve their knowledge of financial health.