WISe.Art, The Hashgraph Association (THA) and the Global Market of Artification (GMA) Advance the Digitalization of the Italian Renaissance Art Collection, Announcing an Exclusive Event in Florence

Geneva, Switzerland / Florence, Italy , March 13, 2024 (GLOBE NEWSWIRE) -- Building upon the successful announcement at Davos earlier this year, WISeKey International Holding Ltd (“WISeKey”) (SIX: WIHN, NASDAQ: WKEY), a forefront leader in cybersecurity, digital identity, and Internet of Things (IoT) solutions, is excited to announce the next phase of its groundbreaking initiative to digitalize over $500 million worth of Italian Renaissance Art under the ownership of GMA. 

This initiative is a collaboration between WISeKey’s subsidiary, WISe.Art, and the GMA, targeting the digitalization of masterpieces by Caravaggio, Beato Angelico, Tiziano, Tintoretto, Rubens, Rembrandt, Verocchio, and Raffaello di Sanzio. By transforming these timeless treasures into digital form, the project aims to extend the reach of Italian artistic heritage globally, making it accessible beyond the confines of museums and private collections.

Revolutionizing Art and Investment with the Renaissance Coin
A cornerstone of this initiative is the introduction of the Renaissance Coin, a pioneering development in the art investment sphere. These Artistic Security Tokens, differing fundamentally from Bitcoins and NFTs, operate within a regulated framework, offering a secure and legally compliant option for art investors. The tokens represent a unique convergence of physical artworks and their digital counterparts, honoring the essence of these masterpieces while providing an innovative investment opportunity. An exclusive event set for July 14 in Florence will mark the launch of the pre-registration phase, featuring a remarkable presentation of Renaissance digital art by the renowned artist Pedro Sandoval.

Technological Innovation and Security at the Heart
At the core of this endeavor is the WISe.ART platform, which employs cutting-edge blockchain technology, including NFTs on the Hedera blockchain, to create a secure, efficient, and transparent marketplace for trading luxury collectibles and artworks. The platform thoughtfully balances the need for Know Your Customer (KYC) regulations with the desire for user anonymity, facilitated by the TrustECoin token set to launch in May, enabling discreet yet compliant NFT trading.