UK’s Largest BID Operator Primera Teams Up with ARHT for Holographic Showcase of London at Prestigious MIPIM Conference

TORONTO, March 18, 2024 (GLOBE NEWSWIRE) -- ARHT Media Inc. (TSXV: ART) (OTCQB: ARHTF), a global leader in the development of high-quality, low-latency hologram and digital content, announced a revolutionary collaboration with the UK’s largest operator of Business Improvement Districts (BIDs), Primera, for the MIPIM real estate conference, which took place from March 12 to 15 in Cannes, France. MIPIM, the premier event in real estate, attracted a global audience, offering cities and nations a stage to present their investment propositions.

Leading up to the MIPIM conference, ARHT supported Primera in capturing approximately thirty influential personalities as holograms, each from one of the 12 central London neighborhoods Primera represents, reflecting London's diverse creative and economic vitality. This colorful lineup, showcasing the faces of London's progress—including the Minister for London Greg Hands, the Lord Mayor of the City of London, distinguished artists, and esteemed business leaders—puts forward a panoramic view of London’s vibrant culture and innovative spirit.

The Minister for London's speech, encapsulated via ARHT’s proprietary CAPSULE technology, was the centerpiece of Primera’s reception at the Cannes event on Wednesday evening, March 12. Minister Hands remarked, “For decades, London has been at the forefront of innovation. This cooperation between ARHT and Primera is a fantastic demonstration of how the latest advances in technology can help us showcase the capital’s strengths to the world,” commenting on the significance of the initiative’s role in reinforcing London as an epicenter for technology and creative intellect.

James North, Director of Public Affairs and Insight at Primera, emphasized the importance of collaboration, stating, "The Primera portfolio represents the breadth of exciting neighborhoods that makes London one of the best cities in the world, from the City of London in the east to Whitehall and Westminster in the west, and it was fantastic to be able to showcase that diversity through ARHT’s CAPSULE. Bringing together individuals with a unique take on the city they call home is something we wouldn’t have been able to do without ARHT and it no doubt brought to life the city we all love so much, making it clear for all to see what great investment opportunities London has on offer.”