Planting Hope Engages Independent Trading Group as Market Maker

CHICAGO, IL AND VANCOUVER, BC / ACCESSWIRE / March 19, 2024 / The Planting Hope Company Inc. (TSXV:MYLK)(OTCQB:MYLKF)(FRA:J94) ("Planting Hope" or the "Company"), a dynamic Foodtech innovation company dedicated to creating breakthrough delicious, sustainable food and beverage solutions through cutting-edge ingredient, formulation, and packaging technology, is pleased to announce, subject to regulatory approval, it has engaged the services of Independent Trading Group ("ITG") to provide market-making services in accordance with TSX Venture Exchange ("TSXV") policies. ITG will trade the subordinate voting shares of the Company ("SVS") on the TSXV and all other trading venues with the objective of maintaining a reasonable market and improving the liquidity of the Company's SVS.

Under the agreement, ITG will receive compensation of CAD $7,500 per month, payable monthly in advance. The agreement is for an initial term of one month and will renew for additional one-month terms unless terminated. The agreement may be terminated by either party with 30 days' notice. There are no performance factors contained in the agreement and ITG will not receive security-based compensation of any kind as compensation in association with the engagement. ITG and the Company are unrelated and unaffiliated entities and at the time of the agreement, neither ITG nor its principals have an interest, directly or indirectly, in the securities of the Company.

Conversion of Interest on Outstanding Convertible Debentures

The Company also announces that it proposes to convert accrued and unpaid interest due up to and including December 31, 2023 on the Company's outstanding convertible debentures in the amount of $368,060.90 into 3,407,184 Shares at a price of $0.108 per Share in accordance with the terms of such convertible debentures. The proposed conversion of interest and issuance of Shares thereunder remains subject to the approval of the TSX Venture Exchange.

About Independent Trading Group

Independent Trading Group (ITG) Inc. is a Toronto based CIRO dealer-member that specializes in market making, liquidity provision, agency execution, ultra-low latency connectivity, and bespoke algorithmic trading solutions. Established in 1992, with a focus on market structure, execution and trading, ITG has leveraged its own proprietary technology to deliver high quality liquidity provision and execution services to a broad array of public issuers and institutional investors.