Holley Performance Brands Appoints Two New Vice Presidents Focused on Accelerating Strategic Growth Across Key Performance Aftermarket Verticals

Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced the addition of two new senior leaders who will focus on enhancing the customer experience across Holley’s portfolio of iconic brands.

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Will Robbins (Photo: Business Wire)

Charlie Taylor and Will Robbins, who collectively represent nearly 50 years of automotive industry experience, have joined the organization as vice president of digital strategy and vice president of consumer product strategy, respectively.

“We continue to take steps to leverage our full brand portfolio to provide enticing and desirable solutions that meet the needs of today’s enthusiasts,” said Matthew Stevenson, President and Chief Executive Officer, Holley Performance Brands. “Charlie and Will are dynamic leaders with deep understanding of the automotive aftermarket, and we’re confident that their leadership will help us identify new opportunities for growth. We look forward to the contributions they will make to our company, brands and customers.”

Charlie Taylor Named Vice President of Digital Strategy

Charlie Taylor brings more than 25 years of digital expertise in the automotive industry to his role at Holley Performance Brands. As vice president of digital, data and CRM, he will develop and execute strategies aimed at achieving growth through digital channels. Taylor will be heavily focused on enriching the digital experience for Holley’s enthusiasts and distribution partners across four key consumer vertical groupings: Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing.

Taylor’s previous experience includes working in digital marketing leadership roles both in-house and for multiple global marketing service agencies. He previously led digital initiatives that unlocked new growth for iconic automotive and non-automotive brands, including Nissan, Bridgestone, Nike and Volkswagen Group of America, and oversaw a significant implementation of Adobe Marketing Cloud for the Renault-Nissan-Mitsubishi Alliance. Taylor also helped develop and launch a global customer experience platform for Bridgestone, driving increases in digital revenue and overall capabilities.