Holley Performance Brands Appoints Two New Vice Presidents Focused on Accelerating Strategic Growth Across Key Performance Aftermarket Verticals - Seite 2

“As a European car enthusiast, I am excited to join the Holley Performance Brands team and look forward to overseeing the digital platforms for our portfolio of iconic brands,” said Taylor. “Through strategic collaboration with our distribution partners and digital innovation, we can transform the way enthusiasts engage with and experience our products.”

Will Robbins to Serve as Vice President of Consumer Product Strategy

The Holley Performance Brands product strategy will be led by Will Robbins. He will collaborate with teams and business units to create key platform solutions and products across four key consumer vertical groupings: Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing.

Robbins joins Holley Performance Brands from Bridgestone, where he served as director of consumer product strategy overseeing the Bridgestone and Firestone replacement tire portfolio for cars, light trucks, crossovers and SUVs. Robbins and his team were responsible for using market data analysis and insights to identify product development opportunities and priorities. Most recently, he spearheaded the successful launch of Bridgestone’s first replacement tire for electric vehicles. Prior to leading product strategy, Robbins worked in testing, original equipment design, quality, manufacturing and product management at Bridgestone.

“The Holley name is synonymous with performance and the company is known for putting enthusiasts first,” said Robbins. “I am thrilled to join the team and look forward to driving product innovation across all four of our consumer verticals to further elevate the enthusiast experience.”

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About Holley Performance Brands

Holley Inc. (NYSE: HLLY), commonly referred to as “Holley Performance Brands,” leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company has a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240325444873/en/

The Holley Stock at the time of publication of the news with a fall of -1,01 % to 3,94EUR on Tradegate stock exchange (25. März 2024, 22:26 Uhr).