Heineken shows the depth it will go to deliver the perfect pint with giant spirit level measuring bars across the world

• Heineken has cheekily taken its commitment to perfectly balanced taste to the next level – literally – by creating a specially designed ‘Beer Level’, ensuring their beers are served with the famous Heineken star sat exactly horizontal to the beer surface in every glass.
• It comes as part of a wider global campaign that shows its consistent refreshment, thanks to the beer’s perfectly balanced taste and premium quality.
• The campaign sees Heineken Master Brewer Willem van Waesberghe exclusively reveal how to spot the perfectly poured pint.
• Heineken has worked with renowned UK chef Lee Tiernan of London’s ‘F.K.A. Black Axe Mangal’ to showcase how its five-star premium brewing credentials delivers the perfect platform to transition your day from work mode to evening mode.

AMSTERDAM, April 09, 2024 (GLOBE NEWSWIRE) -- With 25 million serves of Heineken across 192 countries every single day*, there is a true science to maintaining its perfectly balanced taste and refreshment. From 100% Natural Ingredients, Heineken’s famous A-Yeast and Horizontal Fermentation Tanks – and now a ‘Beer Level’ - a ‘highly scientific’, Heineken filled spirit level to ensure bars and tables across the globe are perfectly flat to guarantee the perfect pint presentation!

The playful ‘Beer Level’ comes as Heineken today launches its global campaign and TVC ‘The First Ahhh!’. The campaign captures the iconic and refreshing ‘first sip’ feeling you get from a crisp, uniquely balanced Heineken when finishing your day and starting your evening – no matter where you are in the world.

Nabil Nasser, Global Head, Heineken Brand, says: “As a brand rooted in more than 150 years of brewing heritage, our perfectly balanced, refreshing taste has become known across the world as a great beer to have with friends. ‘The First Ahhh!’ embodies that feeling at the end of the day when you can grab a beer with a group of friends. We also want to bring some fun to our credentials by creating this Giant Spirit (or Beer) Level, highlighting our dedication to the craft in true Heineken wit and style. We’re excited to bottle up that unique ‘First Ahhh!’ feeling and share it with the world.”