Microsoft Cloud Growth Speeds Up in Singapore, Malaysia

Companies in Singapore and Malaysia are accelerating their adoption of Microsoft cloud platforms as their efforts to improve customer and employee experience mature, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2024 ISG Provider Lens Microsoft Cloud Ecosystem report for Singapore and Malaysia finds more enterprises in the region are embracing Microsoft’s expanding lineup of platforms and seeking services for Microsoft 365, Azure (including SAP on Azure), Dynamics 365, Power Platform and Copilot. Companies are moving to the cloud for lower costs, greater agility and faster innovation as well as for better user experiences. To achieve these aims, they are engaging providers for managed services such as DevOps and containerization, ISG says.

“More enterprises in Singapore and Malaysia now recognize the potential to grow by going cloud native,” said Michael Gale, partner and regional leader, ISG Asia Pacific. “Using DevOps and other tools helps them introduce new features and revenue streams.”

At the same time, the market for cloud services in Singapore and Malaysia is growing more competitive as local players begin to challenge larger rivals, ISG says. This trend is likely to continue over the next five years.

Though some employees are now returning to offices in these countries, remote and hybrid work are becoming part of long-term enterprise strategies, the report says. A growing number of companies are using Microsoft cloud platforms, especially Teams and Viva, to foster a sense of connection among employees and enable better internal and external collaboration.

Enterprises in the region are also improving the experience of frontline workers by identifying and providing appropriate devices, applications and connectivity, ISG says. Microsoft Viva employee experience tools are central to these efforts, while companies also explore non-intrusive ways to engage with employees, including cognitive virtual assistants that perform routine tasks so workers can focus on critical work.

Microsoft’s Copilot AI companions are beginning to democratize access to AI within enterprises, with new platforms allowing employees to automate workflows and tailor them to their own needs, the report says. AI and Copilot are powering initiatives to boost productivity, tap into employees’ creativity and retain top talent.