Adobe Introduces Firefly Image 3 Foundation Model to Take Creative Exploration and Ideation to New Heights

Today, at MAX London – The Creativity Conference – Adobe (Nasdaq:ADBE) debuted Adobe Firefly Image 3 Foundation Model, the next major release in its family of creative generative AI models, available today (beta) in Photoshop and the Firefly web application. Firefly Image 3 will bring massive advancements to quality and control to users. This includes higher-quality image generations, better understanding of prompts, new levels of detail and variety and significant improvements that enable fast creative expression and ideation. Adobe’s newest Firefly model delivers photorealistic quality like never before with better lighting, positioning, attention to detail, advancements to text display and more.

Available today in the Firefly web application, users can access Firefly Image 3 in features including Structure Reference and Style Reference in the Text to Image module and a new Generative Expand feature in the Generative Fill module, which enables users to expand and change the aspect ratio of images.

“In just over a year, Firefly has become the image generation tool of choice used by millions of creators to ideate every day, and we’re just getting started,” said Ely Greenfield, chief technology officer, Digital Media at Adobe. “As we continue to advance the state of the art with Image 3 Foundation Model, we cannot wait to see how our creative community will push the bounds of what’s possible with this beta build.”

Firefly has been used to generate over 7 billion images worldwide since its initial debut in March 2023. Adobe built it for direct integration into workflows Adobe customers use every day, including Adobe Photoshop, Adobe Express, Adobe Illustrator, Adobe Substance 3D and now Adobe InDesign. In just one year, Firefly has transformed image editing, template creation, vector design and 3D texturing and staging for the better. With each new foundation model, Adobe releases the technology as a beta to its creative community to give feedback and advance the outputs.

The New Firefly Image 3 Foundation Model

Firefly Image 3 equips users with the power of fast ideation and experimentation. It allows creators to bring their visions to life more easily, work more productively and generate higher-quality, more detailed images.

Firefly Image 3 delivers:

• New levels of creative expression with auto-stylization capabilities: Powered by a new style engine, new auto-stylization capabilities in Firefly Image 3 deliver higher quality outputs with more variety, giving users more control and personalization over the styles of images they generate. Image outputs include new varieties of styles, colors, backgrounds, subject poses and more, giving users a wide array of options for creative ideation and enabling faster exploration.
• Advancing creative control with Structure Reference and Style Reference: Firefly Image 3-powered Structure Reference and Style Reference capabilities deliver exceptional user control and state-of-the-art visual quality. With Structure Reference, users can quickly generate new images that match the structure of a reference image, eliminating the trial and error of having to write the perfect prompt. Style Reference then delivers higher quality outputs, giving users more control and personalization over the styles they generate. When these capabilities are combined, users can reference both the structure and style of an image to quickly bring their ideas to life.
• Stunning photographic quality: Firefly Image 3 delivers new levels of photographic quality with better lighting, positioning and more variety. Significant improvements can be seen in people rendering (with detailed features and a variety of moods and expressions), complex structures and crowds.
• Astonishingly rich detail and prompt accuracy: Firefly Image 3 has a better understanding of text prompts and scenes, enabling image generations that accurately reflect long, complex prompts and include richer details. Text renderings are also improved, resulting in image generations with clear text displays. This makes ideation for assets like posters more efficient.
• Broader range of styles for illustrations and icons: Firefly Image 3 makes significant improvements to illustrations in outputs to enable the quick creation of icons, logos, raster images and line art.

Firefly Image 3 is available in beta. Users can access it via the Firefly web application at firefly.adobe.com. Adobe offers both free and paid plans that include an allocation of Generative Credits for the use of generative AI features powered by Firefly in Adobe applications.