ChromaDex Announces Inaugural Major Grocery Debut of Tru Niagen at Sprouts Farmers Market

ChromaDex Corp. (NASDAQ:CDXC), the global authority on nicotinamide adenine dinucleotide (NAD+) and healthy aging research, announces that its flagship product, Tru Niagen, the number one healthy-aging NAD+ supplement in the United States^†, is now available at Sprouts Farmers Market, marking its inaugural major grocery debut. As one of the fastest-growing retailers in the United States, Sprouts Farmers Market now offers Tru Niagen to its health-conscious consumers in more than 400 locations across 23 states.

“We are privileged to have Sprouts as the first major grocery chain to carry Tru Niagen,” said Rob Fried, CEO of ChromaDex and Founder of Tru Niagen. “This partnership advances our mission to broaden the access of Tru Niagen to a large, health-focused consumer base and aligns with our vision to help as many people as possible transform the way they age.”

The sole active ingredient in the clinically proven Tru Niagen supplement is NIAGEN, ChromaDex’s patented nicotinamide riboside (NR) ingredient, the most efficient and superior NAD+ precursor available. NAD+ is an essential coenzyme that plays a vital role in cellular processes including mitochondrial function, cellular energy production, and DNA repair. Embodying the highest scientific and quality standards, Tru Niagen is backed by two Nobel Prize winners, 30+ human clinical studies, 300+ published scientific studies, and has been accepted by the world’s most rigorous regulatory bodies.

Sprouts Farmers Market is known for its curated selection of healthy groceries and is a go-to destination for wellness enthusiasts and those embarking on their health and wellness journeys. Tru Niagen 300mg 30-count and Tru Niagen Immune bottles are now available in the women’s section of the dietary supplements aisle, providing Sprouts customers with easy access to the number one healthy-aging NAD+ supplement in the United States^†.

For more information about the science behind Tru Niagen, please visit www.truniagen.com. To find a Sprouts store near you, visit sprouts.com.

About ChromaDex:

ChromaDex Corp. (NASDAQ:CDXC) is the global authority on nicotinamide adenine dinucleotide (NAD+), with a focus on the science of healthy aging. The ChromaDex team, comprised of world-renowned scientists, works with independent investigators from esteemed universities and research institutions around the globe to uncover the full potential of NAD+. A vital coenzyme found in every cell of the human body, NAD+ declines with age and exposure to other everyday stressors. NAD+ depletion is a contributor to age-related changes in health and vitality. Setting the benchmark as the gold standard in scientific rigor, safety, quality, and transparency, ChromaDex is the innovator behind its clinically proven flagship ingredient, NIAGEN (patented nicotinamide riboside, or NR), the most efficient and superior-quality NAD+ booster available.