Ads Delivered During Rescue, Reward and Encourage Moments Dramatically Spike Engagement Rates Up to 543 Times Higher Than Other Digital Ad Formats - Seite 2

The report found the following benchmarks when analyzing data from across the MediaBrix platform:

• Interaction rates:
  • Average social gaming interaction rates on the Web are 20.15 percent -- 10 times higher than DoubleClick online rich media ads
  • Average mobile gaming interaction rates are 21.9 percent -- 38 times higher than PointRoll mobile rich media ads

• Video completion rates:
  • Average social gaming video completion rates on the Web are 98.6 percent -- eight times higher than PointRoll online floating rich media ads
  • Average mobile gaming video completion rates are 85.0 percent --three times higher than PointRoll mobile rich media ads

• Engagement rates:
  • Average social gaming value exchange ad engagements rates on the Web are 99.9 percent -- 624 times higher than Facebook brand posts
  • Average mobile gaming value exchange ad engagements rates are 85.5 percent -- 534 times higher than Facebook brand posts

• Reward acceptance rates:
  • Average social gaming reward acceptance on the Web are 69.6 percent -- an increase of nine percent when compared to 2013 data
  • Average mobile gaming reward acceptance rates are 76.4 percent -- an increase of 13 percent when compared to 2013 data
  • Note: Reward BTMs™ are unique in the market; no other benchmarks are comparable

MediaBrix found that compared to 2013, the composition of its online audience has gotten older, better educated and more affluent:

• There was a 47.0 percent increase in players ages 45-65+
• There was a 23.4 percent increase players that are college educated
• There was a 14.8 percent increase in players earning an annual household income of $75-$150K+

"Believe it or not, digital advertising doesn't have to disrupt or annoy people. It can be thoughtful and even humanize brands in users' eyes," said Ari Brandt, CEO and co-founder, MediaBrix. "The key is understanding and acknowledging the state of mind of that user, then being respectful with your proposed interaction. Brands reaching players during emotional moments aligned to rescue, reward and encourage can fortify the user experience. Plus, this puts brands in a position to make true emotional connections with players, all the while driving the highest returns and brand performance metrics of any digital ad formats available today."