Telstra deploys Ericsson LTE broadcast to enable video-centric applications - Seite 2

Håkan Eriksson, Head of Ericsson Australia, New Zealand and Fiji says: "Operators are selecting LTE Broadcast for its efficient spectrum use, chipset support in many smartphones and the potential to develop and deliver new personalized media services to consumers and upstream media and industry customers. In addition to delivering high quality video, LTE Broadcast can also be used to deliver personalized media content, such as digital advertising, digital newspaper updates and operating system updates." 

Without LTE Broadcast technology, delivery of the video and data streams would have been via unicast, consuming significantly more spectrum and network resources. Delivery via LTE Broadcast will deliver an enhanced quality of experience to a higher number of subscribers than when served via unicast delivery.

At MWC Ericsson is demonstrating a number of use cases, including: Public Safety Mission Critical Push to Talk service, Software/File downloads and LTE Broadcast to Set-Top Box. New functionality, such as Dynamic Switching between unicast and broadcast, and growing ecosystem of commercial devices, dongles, are also showcased.
 
Ericsson at Mobile World Congress 2015

During Mobile World Congress 2015 in Barcelona, Spain, Ericsson is showing world-leading technology, service capabilities, and innovations. The Networked Society is transforming entire industries. ICT tools have become fundamental everyday resources for businesses, people and society. We lead the way with hardware, services and software solutions that drive development in mobility, broadband and cloud, creating the foundation for new eco-systems, and transformation across industries. The change that transformation brings is in the hands of everyone. That is why we at Mobile World Congress this year will talk about how we enable change-makers in the Networked Society to advance digital experiences.

You can find us at MWC in Hall 2, Stand 2N60. Follow us during the event using @Ericsson and join the discussion using #MWC15. Insights from our experts and Networked Society evangelists are also published on our blog during the event.
 
NOTES TO EDITORS

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