Apple Dominates Social Conversation as UK's Most Loved Brand - Seite 2

Key insights from the report include:

- Lego was the UK's most loved consumer goods brand 
Lego came out on top as the most loved consumer goods brand with consumers sharing their excitement towards #Starwars themed lego and underlining the value that partnering plays in leveraging a strong brand presence. Consumer goods companies represented 28% of the most loved brands in the UK and included the likes of Adidas, Chanel and Burberry.

- The UK loves cars! 
Automotive brands rule the love list with a total of nine appearing including BMW, Ferrari and Audi who were the top loved brands. Despite this, they only represented 16% of the overall conversation indicating that consumers have similar levels of love for car brands as they do for other industries.

- Tesco was the only food and beverage brand on the list 

Tesco's presence illustrated the importance of running targeted campaigns. #Triedforless was a campaign that invited customers to share some of their favourite experiences with Tesco products via social media and was the most popular hashtag associated with the brand.

- The UK loves talking about travel destinations 
British Airways was the only airline in the list and conversation was centred on passengers sharing stories about flying to their favourite destinations. Transportation represented just 1% of overall mentions on the list and while consumers often share experiences of their travels airlines could certainly do more to encourage consumer love through promotional campaigns.

- The UK are tech talkers
Unsurprisingly technology companies dominated the conversation and accounted for 12% of the top 25 most loved UK brands which was mainly down to Apple and Google who alone represented 64% of the overall UK brand mentions. 

Many global brands and ad agencies including Coca-Cola, T-Mobile, Edelman and McCann are using NetBase technology to gain insight through the eyes of millions of daily social media posts into how consumers feel about their brand as well as using it as a marketing campaign evaluation tool to determine its success and the need to make changes.

*earned mentions mean those posts that were not posted by the brand itself 

About NetBase
NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses, and connect with consumers every second. Its platform processes millions of social media posts daily to capture actionable business insights for marketing, research, customer service, sales, PR, and product innovation. NetBase was named an Enterprise Listening Leader in Forrester's most recent Enterprise Listening Platforms report for Q1 2016 and is a trusted partner to American Airlines, Coca-Cola, Edelman, McCann, Ogilvy, T-Mobile, Universal Music Group and Walmart. For more information visit http://www.netbase.com or @NetBase. See your brand's social movement in real-time with NetBase LIVE Pulse™.

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