CLX Communications and Waterfall to Modernize Mobile Messaging via Google Early Access Program to RCS Business Messaging - Seite 2

Non-RCS enabled or offline handsets will automatically default to SMS and MMS standards, so message delivery is guaranteed to a brand's entire audience. As RCS penetration rates grow, more subscribers will access the enhanced experiences created in the self-service Waterfall platform.

Managing Director at CLX Communications, Robert Gerstmann, said, "RCS Business Messaging has many of the features and benefits that were promised by MMS but were never delivered due to technical complexity, cost and market fragmentation.

"Google's Early Access Program will give CLX the ability to provide our partners, their customers, enterprises and brands the tools to provide richer, more meaningful and immersive communications, strengthening that proposition dramatically."

"We are delighted to work with Google and our partners at CLX Communications to be the first ASP to bring truly dynamic RCS Business Messaging capabilities to the largest consumer brands in the world," said Matt Silk, Head of Strategy at Waterfall. "RCS simplifies the way consumers perform everyday essential tasks such as scheduling an appointment, refilling a prescription or finding directions instantly, without having to leave the messaging environment. It's a new paradigm that will boost a brand's ability to increase engagement and heighten conversions."

Interested in getting a demo at Mobile World Congress? Reach out to [e-mail] or [e-mail] to schedule a meeting.

About CLX Communications 

CLX Communications connects enterprises to people and things. We combine programmable API's and cloud computing with our unparalleled Tier 1 Super Network to make it easy for businesses to embed global communications, including voice, SMS and connectivity into their apps, business processes, and IoT devices.

Our leading communications Platform-as-a-Service (CPaaS) delivers one of the highest service levels in the industry while processing more than 1 billion API calls per month across six continents. We provide services to 4 of the top 5 CPaaS companies, and 3 of the top 5 global internet brands with Tier 1 connectivity on which many of their services rely. 

CLX Communications' shares are traded at NASDAQ Stockholm - XSTO: CLX. 

Visit http://www.clxcommunications.com for more information.

About Waterfall 

Waterfall is a leading provider of mobile marketing SaaS and solutions that allows brands to build their existing customer database and drive top-line revenue with targeted, relevant mobile content. Founded in 2005, Waterfall is headquartered in San Francisco with offices in Austin and Boston. Through RCS, SMS, MMS, Wallet, rich media, Push or Beacon messaging solutions, Waterfall's technology creates seamless cross-channel marketing experiences and integrates with third-party software or databases. Companies such as 7-Eleven, Cabela's, Jack in the Box, Papa Murphy's, Pier 1 Imports, Tailored Brands and TGI Friday's use Waterfall's technology solutions and strategic expertise to extend their marketing conversations to the mobile channel.

Visit http://www.waterfall.com for more information.