Majority of women do not know early signs of breast cancer, finds global survey by Avon - Seite 2

The research comes as Avon launches its new Breast Cancer Promise, a renewed multi-year commitment to educating women about breast health that builds on its legacy of supporting the breast cancer cause. Avon will work with a host of educators, partners, health organisations and experts to deliver greater public awareness of breast cancer and make sure every woman knows how to take action.

Sheri McCoy, Avon CEO, said: "Early detection is crucial to fighting breast cancer, yet our survey found that women don't know their risks or what signs to look for. We want to change this lack of knowledge by using the power of our global network of women – 6 million Avon Representatives and more than 26,000 Associates – and our breast cancer partners, to educate women. Our Promise outlines our long-term commitment to ensure every woman is breast health aware, every day."

Dr Paul Goss, Chairman of the Avon Foundation Scientific Advisory Board and Director of Breast Cancer Research at Massachusetts General Hospital, said: "These figures show just how much work still has to be done in raising awareness of breast cancer, particularly its signs, risks and how to act on concerns about it. Awareness is essential, since it ensures that breast cancer is detected at an early stage.  Early detection is the most effective way of saving lives, it is crucial to tackling breast cancer."

The Avon Breast Cancer Promise will see the world's leading social selling company commit to:

• Working in partnership with charities and breast cancer experts to activate the largest global movement focused on making sure everybody is aware of and understands their breast cancer risks.
• Galvanising its network of six million Avon Representatives and using its brochures and digital tools to help 50 million women a year – 250 million women over the next five years – recognise the early signs of breast cancer.
• Helping every woman know when and where to seek medical advice, through connecting them with local health services and charities, or through Avon-funded helplines and mammogram screenings.

The Avon Breast Cancer Promise