Baby Care Products Market to Touch US$ 109.13Bn by 2026 end, Rise in Spending on Babies' Health and Wellness by Parents Support the Bold Strides

ALBANY, New York, April 26, 2018 /PRNewswire/ --

The baby care products market features the presence of several leading players who hold prominent positions depending on the product category, finds Transparency Market Research (TMR). Top players in the category of baby cosmetics and toiletries include Kimberly-Clark, Procter & Gamble Company, Johnson & Johnson, and Unilever Plc. Based on baby food products, leading companies are Pristine Organics, Dabur, Abbott Nutrition, Unilever Plc., and Nestle S.A. In the category of products catering to baby safety and convenience, the top players are Baby Jogger, Maxi-Cosi, Peg Perego, and iCandy Strollers.

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Players are focusing on a wide range of strategies to gain a better foothold in the market. TMR notes that companies are broadly engaging in research and development activities, entering into strategic mergers and acquisitions, and harping on launching innovative products, in order to consolidate their shares in the market. Strategic partnerships and agreements is one of the key moves made by several prominent players to gain a better hold over the market. Furthermore, few of the top players are launching an assortment of new product lines to maintain their stronghold in the market.

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The global baby care products market is projected to rise at a CAGR of 5.0% from 2018 to 2026, reaching a worth of US$ 109.13 Bn by the end of this period.

Regionally, Asia Pacific held the major share in the global market in 2017 and is expected to hold the sway throughout the forecast period. This can be attributed largely to the substantial rise in discretionary spending by parents, especially in emerging economies, on various healthcare products for the wellness of their babies.

The key distribution channels for baby care products comprise online and offline channels. Of the two, the online channel is expected to rise at a higher pace over the forecast period. The adoption is driven primarily by the widespread traction that online platforms are gaining across buyers in several countries world over.

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Rise in Disposable Incomes ups Discretionary Spending by Parents on Variety of Baby Care Products