commercetools Named a Major Player in 2018 IDC MarketScape for B2C Digital Commerce

Munich (Germany) (ots) -

API-first Architecture and Fast Deployment Cited Among Top
Strengths

commercetools, a global leader in next-generation commerce
software, has been positioned in the Major Players category of the
2018 IDC MarketScape for B2C Digital Commerce report, which aims to
help organizations manage the "speed of change in B2C digital
commerce."

commercetools is an API-first platform - one of the two main
architectural styles cited in the report for businesses moving off
their legacy commerce platform as part of a strategic digital
transformation effort. According to the report, "commercetools is one
of the foremost vendors in terms of an API-first architecture,
thereby allowing customers to deploy very granular functionality via
commerce microservices. The microservices are scalable and allow
customers to only purchase functionality they need."[1] The report
also lauded commercetools' fast deployment - "deployment time for
testing and integration takes days, as opposed to weeks or months" -
and value delivered as key strengths of the commercetools platform.

"Digital transformation is the number-one driving force behind the
industry's shift to faster, more flexible enterprise architecture
that includes microservices, cloud, and APIs," said Dirk Hoerig, CEO
of commercetools. "Our placement as a Major Player in the IDC
MarketScape shows that we provide great ecommerce software for modern
commerce, helping companies to master the challenge of change and
agility."

In 2018, commercetools has also been recognized by Forrester and
Gartner for its transformative approach to commerce, with all of the
big-three analyst firms, including IDC, noting that to stay
competitive and relevant in the digital economy, companies must
embrace an architecture that helps them pivot quickly. The IDC
MarketScape report defines two models for digital commerce platform
architecture - all-in-one and API-first - and advises IT buyers to
determine which model best suits their needs. commercetools pioneered
the use of APIs and built its platform from the ground up in an
API-first methodology, allowing clients to quickly deploy one or all
its modular APIs in a headless, microservices fashion. This approach
maximizes speed of deployment as well as delivers flexibility since
it can be integrated with any digital experience platform or back-end
payment, ERP or other enterprise software. The only true
microservices-based enterprise approach on the market, the
commercetools platform allows nearly hourly releases, significantly
improving a company's ability to compete. The API-first, cloud-native
commercetools enterprise platform enables brands to quickly add
commerce to channels and devices beyond traditional web shops,
including mobile apps, online games, AR/VR and social media channels
as well as any internet-connected device such as kiosks, wristbands,
or automobiles.

An excerpt of the report is available for download here
https://ok.commercetools.com/idc-marketscape-2018.

About commercetools

commercetools is a next-generation software technology company
that offers a true cloud commerce platform, providing the building
blocks for the new digital commerce age. Our leading-edge API
approach helps retailers create brand value by empowering commerce
teams to design unique and engaging digital commerce experiences
everywhere - today and in the future. Our agile, componentized
architecture improves profitability by significantly reducing
development time and resources required to migrate to modern commerce
technology and meet new customer demands. It is the perfect starting
point for customized microservices. Visit www.commercetools.com for
more information.

About IDC MarketScape

IDC MarketScape vendor analysis model is designed to provide an
overview of the competitive fitness of ICT (information and
communications technology) suppliers in a given market. The research
methodology utilizes a rigorous scoring methodology based on both
qualitative and quantitative criteria that results in a single
graphical illustration of each vendor's position within a given
market. IDC MarketScape provides a clear framework in which the
product and service offerings, capabilities and strategies, and
current and future market success factors of IT and
telecommunications vendors can be meaningfully compared. The
framework also provides technology buyers with a 360-degree
assessment of the strengths and weaknesses of current and prospective
vendors.

[1: IDC MarketScape: Worldwide SaaS and Cloud-Enabled B2C Digital
Commerce Platforms 2018 Vendor Assessment (doc #US44288618, October
2018) ]

Originaltext: commercetools
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Media Contact:
Stephanie Wittmann
commercetools Corporate Communications
E. [e-mail]
M. [phone]