AliExpress Empowers Global Sellers Through Digital Innovation, Providing New Opportunities to Tap into Global Business

The transaction amount on the platform in the first 13 minutes of the 11.11 shopping spree exceeded the total transaction in the first hour in 2018;

Overseas Sellers Witnessed Record-Breaking Transaction Amount During 11.11;

Daily Sales of An Italy Brand Increased by 125 times

HANGZHOU, China, Nov. 20, 2019 /PRNewswire/ -- AliExpress, a global retail online marketplace under Alibaba Group, successfully wrapped up its 2019 48-hour 11.11 Global Shopping Festival. With buyers from over 200 countries and regions joining the festival this year, the transaction amount in the first 13 minutes of the shopping spree exceeded the total transaction in the first hour in 2018. By the 19^th hour, the transaction amount surpassed the total 48-hour transaction last year. Russia, Spain, the United States, France and Poland were the top-spending markets. The most purchased product categories among global consumers were cellphones & telecommunications, consumer electronics, home & garden, automobiles & motorcycles, computer & office.

Participating for the first time, overseas sellers recorded significant sales

This year also marks the beginning of overseas local merchants' participation in AliExpress' 11.11 event. Sellers from Russia, Spain, Italy and Turkey experienced the passion of consumers from the other side of the globe as they sold their products to 127 countries and regions. 

"We are happy to see consumers from all over the world collecting their desired items in this year's 11.11," said Wang Mingqiang, general manager of AliExpress, "Participation from overseas local merchants in Italy, Spain, Turkey and Russia reflects AliExpress' goal to incorporate more international sellers onto our platform, in order to offer more product varieties and ultimately an enhanced experience to our consumers."

Sunlight, a top jewelry & watch brand from Russia which debuted its online journey on AlIExpress two months ago, saw its platform sales during 11.11 matched the monthly sales from just one of its offline stores.

UNIT, a fashion brand under El Corte Inglés in Spain and a first-time participant of 11.11, saw its products being snapped up by global buyers. Fast fashion SME GREYMODA, which signed on to AliExpress right before 11.11, was a star-performer among new players – the brand has attracted about 3000 followers of its store.