US Consumers Going Home for the Holidays May Skip the Relatives and Go Straight to the Rental - Seite 2

Peace and Quiet: The Greatest Gift of All
The trend of gifting experiences has continued to increase in popularity over the years; however, this year more people may purchase gift cards to alternative accommodation sites for Millennials based on what the trivago survey reveals. More than one-third of Millennials (36%) agree with the statement that the greatest gift they could receive this holiday season is the experience of staying in a rental. This is a substantial increase compared to the 29% of overall respondents who say they agree staying at a rental would be the ultimate gift this holiday season.

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About the survey
trivago commissioned Engine to conduct a demographically representative omnibus survey among a sample of 1,004 U.S. adults 18 years of age and older. This survey comprised 502 men and 502 women and was live on November 14-17, 2019.

About trivago
trivago is a leading global hotel search platform focused on reshaping the way travelers search for and compare hotels and alternative accommodations. Incorporated in 2005 in Düsseldorf, Germany, the platform allows travelers to make informed decisions by personalizing their hotel search and providing them access to a deep supply of hotel information and prices. trivago enables its advertisers to grow their businesses by providing access to a broad audience of travelers via its websites and apps.  As of June 30, 2019, trivago has established 55 localized platforms connected to over 3.5 million hotels and alternative accommodations, in over 190 countries.
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