hHERMES INTERNATIONAL

PRESS RELEASE - Seite 2

The sensual and fine textures of the sticks deposit colour in a single stroke, with a matt or satin finish reminiscent of the house’s Doblis and Box leathers. “Materials carry colour. They give it its strength and its subtlety. They give it a particular finish. At Hermès, colours travel. They are reinvented from one material to another,” states Jérôme Touron.

The house’s elegance, spirit and imagination are expressed in 24 hues, a sophisticated selection inspired by the métiers of Silk, with the infinite richness of its colour references (75,000 shades), and Leather (900 shades). “Like a silk scarf gracing a woman’s neck that creates radiance and reveals her beauty, for Hermès Beauty we wanted to discover or rediscover the emotion of colour as a fundamental feminine trait,” explains Bali Barret. “At Hermès, colour is an irrational, intoxicating passion, a craftsmanship of nuances, an obsession with striking the right tone, and a language all of its own.”

The emblematic collection is accompanied by a twice-yearly limited edition of three colours.
As beautiful inside as they are on the outside, Rouge Hermès objects cultivate sensory appeal and attention to detail, right down to a miniature version of the famous orange box.

Other beauty objects accompany the lipstick and form the basis of a ritual: a lip care balm, Poppy lip shine, a universal lip pencil, and a lip brush in lacquered wood. A collection of leather accessories – cases and a moon mirror – invite movement.

Hermès Beauty will be enhanced with other objects, to be revealed every six months from September 2020, until a complete line of make-up is created.

The Rouge Hermès collection will be available from 4^th March 2020 in selected Hermès stores and retail outlets in 35 countries.

Since 1837, Hermès has remained faithful to its artisan model and its humanist values. The freedom to create, the constant search for beautiful materials, the transmission of a savoir-faire of excellence, and the aesthetic of functionality all forge the singularity of Hermès, a house of objects. An independent, family owned company, Hermès is dedicated to keeping the essential element of production in France through its 42 workshops and to developing its network of 310 stores in over 44 countries as of 30^th June 2019. At year-end, the group employed more than 14,700 people worldwide, including more than 9,000 in France.
Axel Dumas, a sixth-generation family member, has been Hermès CEO since 2013. Founded in 2008, the Fondation d’entreprise Hermès supports projects in the areas of artistic creation, training and the transmission of savoir-faire,             biodiversity, and the preservation of the environment.

Attachment

• Press release La Beauté Hermès EN_SC (1)