New COVID-19 U.S. Consumer Sentiment Survey Reveals a 70% Spike in Overall Nervousness Among American Adults Over the Last 20 Days

March 31, 2020--Fluent, Inc. (NASDAQ: FLNT), a leading performance marketing company, today announced the launch of Fluent Pulse, an ongoing insights initiative designed to track consumer sentiment and impact on everyday life as it relates to the COVID-19 outbreak. For its first installment of Fluent Pulse, Fluent conducted a survey of over 1.85 million opted-in U.S. adults. As of March 30, the survey revealed a 70% spike in overall nervousness over the last 20 days among Americans ages 18+. Of those, 46% of U.S. consumers surveyed reported being somewhat nervous or very nervous about the COVID-19 pandemic, compared to only 27% of consumers reporting this same sentiment two weeks prior.

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New COVID-19 U.S. Consumer Sentiment Survey Reveals a 70% Spike in Overall Nervousness Among American Adults Over the Last 20 Days (Graphic: Business Wire)

In addition to overall sentiment, Fluent Pulse will measure and track consumers’ compliance with social distancing recommendations, satisfaction with the Trump administration’s handling of the crisis and shifts in buying behavior and leisure activities, among other sentiments. Fluent Pulse also found that 83% of consumers are more concerned with the health of their families and fellow Americans than they are with their personal finances or the overall U.S. economy.

Interacting with nearly a million Americans daily, Fluent is uniquely able to leverage its real-time survey and analytics capabilities to help businesses and municipalities better support people during this uncertain and rapidly changing period.

“As one of the largest independent surveyors of consumers in the world, we believe it is our responsibility to offer access to timely and reliable insights that will better enable businesses, governments and other service providers to establish connections and offer support during this unprecedented time,” said Matthew Conlin, President of Fluent. “As people around the country are instructed to socially distance, our hope is that Fluent Pulse will allow us to monitor awareness, preparedness and overall impact so that our business partners and governmental authorities can rally to support those most in need. Everyone here at Fluent understands that stopping this pandemic requires all hands on deck, and we are proud to contribute our media inventory, survey capabilities and personnel to this collective effort.”