Nightfood Enters Sponsored Content Initiative With Lamaze International

Tarrytown, NY, April 22, 2020 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Nightfood, Inc. (OTCQB: NGTF), the better-for-you ice cream company recommended as the Official Ice Cream of the American Pregnancy Association (the APA), today announced that Nightfood has entered a sponsored content initiative with Lamaze International.

Nightfood’s team of sleep, nutrition, and pregnancy experts will deliver a series of educational articles to be published and featured as sponsored content on Lamaze’s popular consumer-focused media platform, Giving Birth With Confidence.  The first article, by OB/GYN Dr. Jill Hechtman about pregnancy cravings, was posted on April 17.

Established in 1960, Lamaze International is a non-profit organization, a trusted global leader, with a mission to advance safe and healthy pregnancy, birth and early parenting through evidence-based education and advocacy.  

“We’re working to weave Nightfood into the fabric of American pregnancy and I can’t think of a better partner for that than Lamaze International,” remarked Sean Folkson, Nightfood CEO.  “Through this arrangement, we’re continuing to raise awareness of Nightfood among expecting moms.  It’s our goal to get our message in front of the pregnant women who turn to Lamaze for valuable information, and also thousands of doctors, midwives, and Lamaze Certified Childbirth Educators who serve as an invaluable resource to their patients, clients, and students.”

Knowing that access to credible information and research is key to a healthy pregnancy, childbirth and a good start to parenting, Lamaze strives to ensure all parents make confident and informed decisions with the support and resources to have safe, healthy births.

Ice cream is the most widely reported pregnancy craving, but expectant mothers are advised to avoid unhealthy snacks, particularly ones that are high in sugar, fat, and unnecessary extra calories.

Nightfood is the recommended ice cream for pregnant women because of its healthier nutritional profile.  Boasting more calcium, magnesium and zinc, higher in protein and prebiotic fiber, and with less sugar, fewer calories, no artificial sweeteners, and a lower glycemic profile, Nightfood has been recommended as the Official Ice Cream of the American Pregnancy Association.  

“We’re now working with two of the leading organizations in the pregnancy universe, the American Pregnancy Association and Lamaze International.  Other major programs are in the works,” Folkson continued.  “There are over 10,000 new expectant moms entering the marketplace every day.  These initiatives, and those in development, help ensure millions of pregnant women across the country know Nightfood is a better choice when those cravings hit."