Second Beyond Tobacco Distributor WCVS Reaches 20,000 U.S. Stores, Processes 1,000+ Online Orders Daily

The Company has secured a new U.S. distributor for Beyond Tobacco cigarettes by entering into a comprehensive distribution agreement with West Coast Vape Supply. Quickly following the Company’s agreement with Texas-based Worldwide Vape as announced in Taat’s July 7, 2020 press release, the addition of WCVS represents Taat’s second distribution deal in the month of July. Based in Huntington Beach, CA, WCVS operates a flagship retail store, an online shop that ships more than 1,000 U.S. orders per day, and a wholesale distribution network that collectively reaches more than 20,000 U.S. retail stores.

LAS VEGAS and VANCOUVER, British Columbia, July 24, 2020 (GLOBE NEWSWIRE) -- TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTC: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “Taat”) announces that shortly after entering into an agreement with its first distribution partner for Beyond Tobacco cigarettes, it has added new distributorship with California-based West Coast Vape Supply, Inc. (“WCVS”) with a one-year comprehensive distribution agreement that took effect on July 24, 2020. WCVS has a flagship retail location in Huntington Beach, CA, in addition to an e-commerce platform with more than 300,000 customers, and a distribution network that ultimately reaches more than 20,000 retail stores across the United States. In anticipation of the planned Q4 2020 launch of Beyond Tobacco cigarettes, the Company has prioritized the procurement of distribution partners to maximize early-stage retail availability to the general public.

The Company’s flagship brand Taat Herb Co. has created Beyond Tobacco, a tobacco-free and nicotine-free alternative to traditional cigarettes that is designed to closely emulate the experience of smoking legacy tobacco products. Between cigarette-style packaging and a cigarette “stick” format, a proprietary blend of tobacco flavouring, and an enhanced volume of smoke, Beyond Tobacco cigarettes have been carefully engineered to closely mimic each and every aspect of the experience of smoking a tobacco cigarette. To potentially assist users in transitioning away from smoking tobacco cigarettes, Beyond Tobacco cigarettes each contain at least 50mg of cannabidiol (“CBD”, a non-psychoactive derivative of hemp) per stick, which has been shown to mitigate tobacco withdrawals and reduce dependency. In the first phase of retail market testing finalized in June 2020, anecdotal responses from test subjects in more than 50 retail stores in California and Nevada generally reflected the sentiment that Beyond Tobacco cigarettes had no significant experiential differences compared to regular tobacco cigarettes. In addition to an “Original” version with tobacco flavouring, Beyond Tobacco cigarettes are also to be offered in a “Menthol” version which could appeal to smokers of menthol cigarettes, as detailed in the Company’s July 3, 2020 press release.