Second Beyond Tobacco Distributor WCVS Reaches 20,000 U.S. Stores, Processes 1,000+ Online Orders Daily - Seite 2

Founded in 2013, WCVS represents several dozen brands of products for the tobacco-smoking alternative known as “vaping”. Its product categories include vaporizer liquid (commonly referred to as “vape juice”) in regular and nicotine salt varieties, as well as a selection of premium vaping hardware. WCVS’ online store has a database of more than 300,000 customers, with an order processing volume in excess of 1,000 U.S. orders per day. Additionally, between direct and indirect relationships that comprise WCVS’ distribution network, WCVS has access to more than 20,000 retail stores throughout the United States. To offer a customer experience enriched by product knowledge, WCVS posts original expert reviews of vaping products on its blog, as well as video reviews which have accumulated hundreds of thousands of views.

To view an image of the homepage of WCVS’ website, please visit: https://www.globenewswire.com/NewsRoom/AttachmentNg/634dc7b3-808f-4eaa ...

As of this writing, the Company’s production capacity for Beyond Tobacco cigarettes can yield up to one million sticks per day (approximately 4,800 cartons). Taat anticipates that between the focus groups in its recently-announced second research phase, existing and potential new distribution agreements, and finalized availability of production resources, the Company is positioned favourably for the planned Q4 2020 launch of Beyond Tobacco cigarettes.

Mike Ibrahim, Chief Executive Officer of WCVS commented, “The vaping industry is built around the notion that many current cigarette smokers desire an alternative, whether that may be to switch from smoking to vaping out of preference, or to try vaping in an effort to quit smoking altogether. It is common for smokers to resist vaping because the user experience is so different from smoking a cigarette. This has created some ‘white space’ in the tobacco alternatives category, which Taat has targeted with their Beyond Tobacco product. I anticipate that between the ‘Original’ and ‘Menthol’ varieties of Beyond Tobacco, this product can be appealing to much of our retail and online customer base, in addition to the clientele of our distribution partners. We are pleased to have made this agreement with Taat, and we look forward to the planned launch of Beyond Tobacco in Q4 2020.”