New Hyundai Motor Group Innovation Center in Singapore to Transform Customer Experience through Future Mobility R&D - Seite 2

Hyundai hosted the virtual event with the Singapore government by connecting the Namyang R&D Center in Korea and Jurong Town Hall in Singapore as a safety measure amid COVID-19 pandemic. Officials from the Korean and Singaporean governments, as well as the Group, attended the ceremony, including Singapore Prime Minister Lee Hsien Loong; Korean Minister of Trade, Industry and Energy Sung Yun-mo; and Hyundai Motor Group Executive Vice Chairman Euisun Chung.

Through HMGICS, the Group will realize its vision for human-centered mobility value chain innovation with three strategic directions.

First, the Group will enhance the value of work and the dignity of workers through a human-centered digital transformation. HMGICS will develop innovative systems that combine advanced technologies such as AI, ICT, and big data to allow for work environment where creative potentials are fulfilled, and human value is enhanced.

Secondly, the group will build a customer-centered smart mobility environment where products are tailored to customer needs and mobility services would enrich its customers' lives.

Lastly, the Group will contribute to the building of Singapore's Smart Nation as a responsible industry member in the smart ecosystem. HMGICS, located in the heart of Singapore, will use eco-friendly energy sources like solar and hydrogen energy to help achieve carbon neutrality.

During an event in May 2019, Executive Vice Chairman Chung emphasized the need to bring focus back to customers and their needs. Since then, the Group has worked to establish a customer-centered approach on multiple fronts. The Group continue the approach at HMGICS in its endeavor to revolutionize future mobility value chain.

In future, customers will be able to customize and purchase vehicles online using a smartphone, which will immediately start production using Hyundai's on-demand technology. The customers can then watch their car being manufactured at HMGICS. Once the car is ready for delivery, it will be transferred to the 620-meter-long Sky Track where customer can test drive the vehicle.

Sky Track will sit atop HMGICS' state-of-the-art seven-story innovation lab located at the Jurong Innovation District (JID). JID enables how organizations collaborate – by bringing the various nodes of the advanced manufacturing ecosystem together, into a single district to create a one-stop advanced manufacturing hub. Masterplanned to house the full manufacturing value chain, JID is home to a vibrant ecosystem of researchers, technology and training providers, and advanced manufacturers.

The center will also act as a test bed for a human-centered intelligent manufacturing platform with small scale EV production facility on site. The facility will utilize the latest 'Industry 4.0' smart technologies, such as artificial intelligence (AI), Internet of Things (IoT) and robotics. The logistics and assembly lines within HMGICS will be highly automated to establish a safe and efficient work environment. The Group will also test versatile systems that produce multiple models, to respond efficiently to fast changing market environments.

More information about Hyundai Motor can be found at: http://worldwide.hyundai.com or http://globalpr.hyundai.com

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