The Estée Lauder Companies Announces ELC Online Leadership Updates - Seite 2

Among Dennis’ many accomplishments has been the establishment and continued growth of ELC Online, which represented 22 percent of the company’s net sales in fiscal 2020. This success is in large part due to Dennis’ keen ability to differentiate ELC’s prestige brands’ products and services within the online space through innovative High-Touch luxury consumer experiences that leverage best-in-class, continuously updated creativity and technology.

As a global leader who is deeply attuned to regional trends and shifts in technology and consumer behavior, Dennis’ foresight and growth mindset have been essential in fueling the company’s geographic online expansion. Today, ELC is a top beauty company on Tmall, the world’s largest online luxury mall, and a critical component of ELC’s strategy to continue to win share with the Asia/Pacific consumer.

Dennis has been especially instrumental in leading omnichannel partnerships across the organization, facilitating seamless retailing across channels that thoughtfully blurs the lines between Online and in-store. As the Online business surged globally in fiscal 2020 during the COVID-19 pandemic, Dennis and his team played a crucial role in accelerating investments across ELC’s brand sites, helping the company reach more consumers and driving increased conversion rates. Notably, the company’s sophisticated Online fulfillment capabilities, which Dennis developed and oversaw, were perfectly positioned to meet this increased demand. As a result, the Online channel achieved 100% growth during the fourth quarter of fiscal 2020.

An energetic and inspiring leader, Dennis’ team-building ability has been integral to the success of ELC Online. He has built a diverse and truly exceptional team of global digital experts, encouraging them to think and act like a tech company within a beauty company. An enthusiastic supporter of Inclusion and Diversity, Dennis and his team have long supported women in tech, and partnered with several renowned organizations in this area, including Girls Who Code, a non-profit designed to close the gender gap in the tech industry.

“It has been a pleasure to partner closely with Dennis over the years,” said William P. Lauder, Executive Chairman, The Estée Lauder Companies. “When Online was still a new and relatively unfamiliar channel to many, Dennis helped to ensure that the company was an early adopter of the e-commerce marketplace. Since then, he and his team have done a terrific job of always evolving ELC Online ahead of digital and technology trends. In addition to being a well-respected and strategic leader, Dennis is also a truly wonderful colleague and friend, and I wish him all the best in his well-deserved retirement.”