REPEAT --TAAT E-Commerce Launching Wednesday February 17, Availing Original, Smooth, and Menthol to Majority of Smokers Aged 21+ Across the U.S. - Seite 3

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Homepage rendering of TryTAAT (http://trytaat.com) set to go live at 9:00 am EST on Wednesday February 17, 2021, where the TAAT online store can be accessed by clicking “Shop” on the top menu bar

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TAAT Chief Executive Officer Setti Coscarella commented, “Selling TAAT online can create a number of advantages for us in the USD $814 billion tobacco industry. Foremost, we will be able to benefit from an unprecedented market reach as soon as the online store launches, as opposed to having to set up distribution from scratch in each and every new market. Second, the online sales channel can provide us a much greater degree of insight into the tendencies and preferences of smokers aged 21+ who purchase TAAT directly from us. Additionally, by selling directly to our customer base we expect we will be able to maintain some very favourable profit margins. After a multi-hour outage of the TryTAAT landing page at the beginning of the month due to an influx of traffic, we have taken steps to ensure that the TAAT online store is set up to handle the volume of demand we are expecting from smokers aged 21+ in the United States starting on Wednesday. By combining our online sales with initiatives that are currently being led by CROSSMARK to place TAAT in convenience store points of sale across the country, I believe we are in a very good position to capture additional market share at a much faster rate.”

Daniel A. Pasco, Chief Executive Officer of Adfuel Media Inc., the digital marketing agency leading the development of the Company’s e-commerce portal commented, “Creating the TAAT online store was a tremendous, but extremely rewarding project. We have carried out many of the Company’s digital and online activities, and it has been a magnificent experience to learn about the tobacco category and its various nuances as we have built our relationship with TAAT starting in 2020. Our entire team has thoroughly enjoyed working with Setti Coscarella, Tim Corkum, and other members of the TAAT group, and bringing this cutting-edge e-commerce solution to the finish line is an immensely satisfying victory for all of us. We could not be more excited for the TAAT e-commerce portal to launch at 9:00 am EST on Wednesday as we begin the next chapter of connecting smokers aged 21+ with TAAT through our innovative digital media solutions.”