Amy Armstrong Named Global CEO for Initiative - Seite 2

“Mat has transformed Initiative into a global trailblazer as CEO, and while he will be missed at Mediabrands when he moves on at the end of this year, he leaves the agency in great hands,” commented Daryl Lee, Chairman and CEO of IPG Mediabrands. “Amy is a fearless competitor and a true client partner who has built an agency to be reckoned with in the U.S. Her commitment to her clients, to her people, and to building a strong, inclusive culture where everyone feels valued is unrivaled. I am excited to see what dazzling new heights she can help Initiative scale as their global leader,” added Daryl.

In addition to Mat Baxter’s Global Chairman role for Initiative, which he will serve in for the remainder of 2021, he will be staying within IPG, in a new senior role that the company plans to announce in the coming months.

Prior to her role at Initiative, Amy ran BPN Worldwide and served as President of ID Media. She began her career with IPG at FCB, where she worked in their media practice area. Active in charity causes, Amy has spearheaded fundraising for gastric and esophageal cancer organizations, including the DeGregorio Foundation.

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