Amy Armstrong Named Global CEO for Initiative - Seite 3

About Initiative

We’re a global media agency designed to grow brands through culture. Over the last three years, we’ve been named as the fastest growing media agency in the world by independent media ratings agency, RECMA. Key to our success is the fact most media agencies are built for brand awareness, with a bias for paid media. We’re a little different. We’re built for brand relevance, with a bias for Cultural Velocity. We believe the brands that succeed move and adjust with consumers at speed, showcasing their relevance and meaningfully contribute to their lives. We call this Cultural Velocity- a measure for the speed at which a brand moves through culture to drive relevance. The faster a brand can move with culture, the more relevant they become and the greater the growth.

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Contact Information
Tom Cunningham
(Press, IPG)
[phone]

Caitlin Wroblewski
(Press, Initiative)
[phone]

Attachment

• Amy Armstrong