The Alkaline Water Company Enters Into the Mexican Bottled Water Market
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”) is a producer of premium bottled alkaline water, flavor-infused waters, and CBD infused products sold under the brand names Alkaline88, A88 Infused, and A88CBD, respectively. Today, the Company announces that it has partnered with Tiendas Sindicales, a superstore grocery chain and food service and vending service provider in the Mexican free trade zone.
Mexico has one of the largest consumption of bottled water per capita in the world. Per The Beverage Strategist February 24, 2021 edition, Beverage Marketing Corp, Mexico leads North America in bottled water consumption and had a per capita consumption of 73.7 gallons in 2019. Eight out of every 10 Mexican citizens report regularly consuming bottled water.
“We are pleased to announce that we will begin shipping to Mexico this month. Tiendas Sindicales provides consumer products through grocery stores, cafeterias, and vending machines in all of the Maquiladora factories in the Mexican Free Trade Zone. Monthly, approximately six million customers purchase products from their locations. We believe this is a significant opportunity for us to “test the waters” in a major international market and that this expansion marks the beginning of our international brand presence,” stated Richard Wright, President and CEO of The Alkaline Water Company Inc.
“This is our first step into Mexico and expect this will lead to additional opportunities in North America and other foreign jurisdictions. We continue to dominate the US supermarkets and expect similar results in the Mexican and other international markets. As with all our current customers, we expect to exceed Tiendas’ forecast as our friends in Mexico enjoy the smooth clean taste of Alkaline88.”
About Tiendas Sindicales
Tiendas Sindicales is a Superstore Grocery Chain in the Mexican Free Trade Zone catering to 1.5 million customers in 1,500 Maquiladora factories. The factories are mostly owned by American Fortune 500 companies such as Ford and General Motors.
Tiendas Sindicales Food Service division supplies the cafeterias and concessionaires with grocery products and ingredients used in serving all meals for each of the 1,500 factories.
The Vending Service division supplies the Maquiladoras with all of the snacks for their vending machines placed throughout the factories.
The Alkaline Water Company
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label ‘Clean Beverage.’ Quickly being recognized as a growing lifestyle brand, Alkaline88 launched A88 Infused in 2019 to meet consumer demand for flavor-infused products. A88 Infused flavored water is available in six unique all-natural flavors, with new flavors coming soon. Additionally, in 2020, the Company launched A88 Infused Beverage Division Inc., which includes the Company’s CBD water and flavor-infused water. For the Company’s topical and ingestible offerings, A88 Infused Products Inc. includes both the Company’s lab-tested full-spectrum hemp salves, balms, lotions, essential oils, and bath salts, along with broad-spectrum hemp, powder packs, oil tinctures, capsules, and gummies.