Avid Learning Academy Accelerates Media Arts Education and Career Paths in Video and Music Creation - Seite 2

“Avid Learning Academy easily starts kids off at a younger age to understand how the popular music, movies, TV shows, digital media and news broadcasts they love are made, while growing into enthusiastic storytellers with a solid command of video and audio creation,” said Kathy-Anne McManus, Avid’s Chief Customer Experience Officer. “With colleges looking for media-savvy students and the professional community eager to welcome future generations of skilled media creators, educators can use Avid Learning Academy to add a valuable new curriculum that expands a student’s skills today and sets them up to have promising career choices for their future.”

In 2019 Rowman & Littlefield acquired most of the trade titles previously published by Hal Leonard Performing Arts Publishing Group, a leading independent publisher for the performing arts. Its catalog offers the largest collection of books and digital content for aspiring and professional musicians, producers, engineers, directors, actors of stage and screen, and discerning fans of cinema, television, Broadway, jazz, blues, hip hop, rock 'n' roll, and more. This content, added to Rowman & Littlefield’s own robust music publishing program, situates the publisher as an ideal program partner for the Avid Learning Academy.

“Rowman & Littlefield is excited to partner with Avid to launch the Avid Learning Academy, sharing our extensive educational networks and publishing know-how to train the next generation of content creators,” said Julie Kirsch, Senior Vice President and Publisher of Rowman & Littlefield. “We look forward to supplying both students and educators with everything they need for a successful certification program—from self-assessment quizzes and targeted study recommendations, to a comprehensive curriculum guide and exam-creation wizard.” 

Sean Temple, TV production instructor at Riverdale High School in Jefferson, La., a longtime Avid Learning Partner, said, “There’s a crucial distinction between Avid and any other media technologies that students could learn. As a broadcaster, I learned on Avid tools and now I’ve been teaching on them for 10 years, challenging my students to build their own stories like the pros do. It’s a lot of fun when they get back in touch after graduating to tell me that they’ve got a big jump on their college courses because they know how to use the tools that have been the standard in professional media for the last 30 years.”