Looking Towards the Future Builds Month-Over-Month Growth for Saracen Casino Resort - Seite 2

Strategic insights among audiences learned from the IntentKey included:

• A better and more granular geographic understanding of casino enthusiasts which can now be leveraged within loyalty programs.
• A strong association with sports gaming, particularly NCAA basketball and NFL, which can be used in marketing materials.
• A higher interest in travel, which can be incorporated into promotions and giveaways.
• An intent towards fine dining, specifically The Red Oak steakhouse, which can be used to market cooking classes with renowned Arkansas chef and Saracen’s Director of Food & Beverage, Todd Gold.
• An interest in healthy food options, a fact that can now be incorporated into menu offerings.
  

Saracen has tackled the challenge of COVID-19 head-on by making consumer safety a top priority. This, in turn, has enabled marketing activity to continue in a manner that has allowed the casino to run up to capacity while ensuring guest safety.

The IntentKey platform has proven itself to be a branding success across channels while simultaneously providing strategic insights that continue to guide future marketing efforts and growth at Saracen.

About Inuvo
Inuvo, Inc. (NYSE American: INUV) is a market leader in artificial intelligence, aligning and delivering consumer-oriented product & brand messaging strategies online based on powerful, anonymous and proprietary consumer intent data for agencies, advertisers and partners. To learn more, visit www.inuvo.com.

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