DGAP-News

Leifheit Aktiengesellschaft: ​​​​​​​Leifheit AG off to a successful start to the financial year 2021 - Seite 2

Henner Rinsche, Chairman of the Board of Management of Leifheit AG, is satisfied with the business development at the beginning of the year: "Despite the ongoing challenges of the market environment, we made a good start to financial year 2021. In the course of our Scaling up Success growth strategy, we invested increasingly in consumer advertising during the first quarter. For the first time, the Soehnle brand was advertised on television. With great success: turnover for Soehnle scales has increased by approximately 52%, which led to a significant turnover growth of 27.5% in the Wellbeing segment. The campaign focused on the Style Sense Safe 300 personal scales which received a 'very good' test rating from the 'Haus & Garten Test' magazine. In response to the pandemic, consumers have also shown a greater demand for floor cleaning and air purification products as well as kitchen accessories."

In the Household segment, the Leifheit Group generated turnover growth of 22.5% to EUR 69.7 million (previous year: EUR 56.9 million) in the first quarter of 2021. As result, 80.9% of the Group turnover were generated in the Household segment (previous year: 82.9%). All product categories contributed to the strong performance with double-digit growth rates. In the kitchen and cleaning categories, Leifheit benefited from TV advertising for cleaning products and changes in consumer behaviour caused by the pandemic.

In the Wellbeing segment with the Soehnle Brand, the Leifheit Group generated turnover of EUR 7.9 million (previous year: EUR 6.2 million), reflecting significant growth of 27.5% compared to the first quarter of the previous year. In addition to the strong growth with Soehnle scales, the strong demand for Soehnle air purifiers also contributed to the segment's positive turnover development. The range of air purifiers was expanded in the first quarter with the addition of the Soehnle Airfresh Clean 400, which recently finished first in a test conducted by the "Haus & Garten Test" magazine. The air purifier filters out 99.95%¹ of particles such as allergens, viruses and pollutants through its high-performance four-stage cleaning system, HEPA filter and UV-C light. This product innovation already made a positive contribution to turnover. All in all, the Leifheit Group was able to almost double turnover in the air product group.