The Alkaline Water Company Extends International Reach with Distributor TraFon Group

The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the largest independent alkaline water company in the United States, is pleased to announce its first Caribbean distribution partnership with SaluVid, a division of TraFon Group, who will market and promote the distribution and sales of the Company’s products throughout Puerto Rico and other select Caribbean islands.

“Our recently announced brokerage agreement with Bellator Group has already led to a new distribution partnership, further advancing our goal of international expansion this year,” stated Ricky Wright, President and CEO of The Alkaline Water Company. “TraFon Group has a strong local network in Puerto Rico which includes over 3,000 retail customers and an extensive export distribution network to surrounding islands. From a logistics standpoint, this is a particularly attractive arrangement for us as we will deliver all our product domestically to a single distribution center in Florida and TraFon Group will handle all the exportation.”

“New partnerships like this, as well as recently teaming up with Shaquille O’Neal, continue to fuel our aggressive international expansion,” added Wright. “We are already on the shelves in Mexico, our products will be in the Caribbean soon, and we have our eyes set on even more international markets in the future.”

“SaluVid offers natural alternatives to address your body’s needs and bring about balance. It is a one-stop solution for Health and Wellness products,” said Jamileth Troche Rivera, Marketing Manager for SaluVid. “With The Alkaline Water Company’s products, we will definitely make a difference in our market.”

Alkaline88 is known for its superior hydration with a perfect 8.8 pH balance. The brand was developed to deliver a Deliciously Smooth taste that encourages consumers to drink more and fully hydrate. The Company is dedicated to purity, quality, value, and taste. The water’s ingredient deck is simple, easy to understand, and free of buffers. Alkaline88 ionized water contains just two ingredients that customers trust — purified water and Pink Himalayan Minerals.

The Alkaline Water Company is The Clean Beverage Company making a difference in the water you drink and the world we share.

The Alkaline88 flagship brand of premium alkaline water is now available in 75,000 stores across all trades in the U.S. For more information, visit www.thealkalinewaterco.com.

About The Alkaline Water Company:

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label ‘Clean Beverage.’ Quickly being recognized as a growing lifestyle brand, Alkaline88 launched A88 Infused in 2019 to meet consumer demand for flavor-infused products. A88 Infused flavored water is available in six unique all-natural flavors.