DGAP-News Media and Games Invest SE: Media and games segments show further strong business performance, gain further market share and outperform the markets disrupted by blocking IDFA
DGAP-News: Media and Games Invest SE / Key word(s): Miscellaneous/Market Report
Media and Games Invest SE: Media and games segments show further strong business performance, gain further market share and outperform the markets disrupted by blocking IDFA
- While IDFA based market disruptions have positive impact on MGI, current global supply chain issues are not expected to negatively affect MGI's media nor it's games segment.
- Smaato integration proceeding well, leading to positive revenue traction and cost efficiencies
- Q3 2021 financial report will be available on November 15, 2021
October 25, 2021 - Media and Games Invest SE ("MGI" or the "Company", ISIN: MT0000580101; ticker M8G; Nasdaq First North Premier Growth Market and Scale Segment Frankfurt Stock Exchange) informs its investors about current business developments and relevant market developments.
"We currently get a lot of questions, regarding which short- and mid-term effects Apple's changes regarding its identifier "IDFA", as well as the global supply chain issues, will have on MGI's business. In particular, the recent reports of negative effects by several other market participants, for example from social networks as well as from the hyper casual and casual games sectors, have led to uncertainties amongst investors", summarizes Remco Westermann, CEO of Media and Games Invest, the current market uncertainties and adds: "Overall, we see positive revenue- and profitability-impacts on MGI based on the recent IDFA changes. In fact, both MGI's media and games segments are benefiting from the changes regarding IDFA and the supply chain disruptions, while several other market participants are suffering. The MGI media segment Verve mainly targets companies with digital products and therefore the supply chain issues are not impacting Verve's revenues. Also, the media segment is widely diversified and apart from digital games not heavily inclined towards any specific advertiser or vertical. By investing early in innovations like contextual data as well as developing ATOM - an innovative advertising solution that can build audience segments on mobile devices using both behavioral and contextual anonymized data without using identifiers like Apple's IDFA, for which we have already announced the start of private beta on May 25, 2021 - Verve is growing and gaining market share, by enabling efficient targeting for user acquisition and higher CPMs for vendors, without using IDFA or cookies. Another reason for the growth is MGI's wide portfolio of products: IDFA related reduction in effective cost per mille (eCPM's) were compensated and even overcompensated by increases in existing IDFA users, better Android eCPM's as well as other channels such as CTV/OTT, Mobile Web, Web and Online Video. The games segment is not affected by the IDFA changes due to its strong positioning in PC client and console games. Since our console games run on earlier version consoles -while new consoles being backward compatible-, MGI's games revenues are also not negatively impacted by the supply chain issues. Overall, both MGI's media as well as games segment showed a strong combined organic performance in the third quarter and in the beginning of fourth quarter 2021. Based on that, MGI is continuously outperforming the organic growth rates of the digital media and games markets."