Organigram Launches New Wellness Brand, Monjour

Organigram Holdings Inc. (“Organigram” or the “Company”) (TSX: OGI) (NASDAQ: OGI), the parent company of Organigram Inc., a leading Canadian producer of cannabis, is pleased to announce the launch of Monjour, the Company’s new wellness brand, offering high-quality, CBD-forward products for consumers seeking easy and convenient ways to incorporate cannabidiol (CBD) into their daily wellness routine. Monjour’s first offerings in this emerging category include both vegan-friendly as well as sugar-free soft chews, both in assorted flavours.

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Organigram’s strategic approach to product development remains focused on the needs and preferences of Canadian consumers. “At Organigram, we are committed to innovation, and keeping consumers at the heart of every product we launch,” says Beena Goldenberg, CEO, Organigram. “By paying close attention to how Canadians are thinking about and consuming CBD, we’ve been able to develop and deliver an exciting new line of products while taking advantage of a growing CBD edibles market, currently with limited competitive offerings.”

Market research suggests consumers are looking for affordable, dosage-controlled, and flavourful ways of consuming CBD.ⁱ Monjour gummies are offered in both Berry Medley and Citrus Medley flavour options. Both vegan-friendly Monjour and sugar-free Monjour Bare varieties are available in 30-count packs with 20mg of CBD per piece, totalling 600mg per bottle.

Monjour is the latest product line to be produced in the recently acquired Edibles and Infusions (“EIC”) facility located in Winnipeg, Manitoba. “Leveraging EIC’s highly-efficient production technology means we can produce high-quality, low-cost confectionery products. As a result, we can expand our edibles-based business, offer products at consumer-friendly prices, and continue to deliver value to our shareholders,” says Goldenberg.

Estimates suggest that the Canadian CBD market as a whole is expected to deliver $263M in sales in 2022.ⁱⁱ

For more information about Monjour, visit https://monjourwellness.com/ or on Instagram @monjourwellness.

About Organigram Holdings Inc.

Organigram Holdings Inc. is a NASDAQ Global Select Market and TSX listed company whose wholly owned subsidiaries include: Organigram Inc., a licensed producer of cannabis and cannabis-derived products in Canada and The Edibles and Infusions Corporation, a licensed manufacturer of cannabis-infused soft chews and candy in Canada.