FARFETCH Unveils Beauty Portfolio

FARFETCH Limited (NYSE: FTCH, the “Company” or “FARFETCH”), the leading global platform for the luxury fashion industry, today announced the launch of Beauty across FARFETCH companies, Browns, Farfetch.com and Off-White. This follows the acquisition of luxury beauty retailer, Violet Grey earlier this year which brings industry expertise as well as a curated selection to be offered on Farfetch.com, and expands the beauty curator’s reach to extend to FARFETCH’s global customer base.

Farfetch.com, Browns and Off-White will launch Beauty simultaneously with their own unique propositions. The launch of Beauty on Farfetch.com will enable FARFETCH to offer its informed and engaged customers a curated selection of the industry’s most sought-after products, bringing together iconic global brands and indie brands to transform the beauty retail experience, creating an environment that offers beauty beyond boundaries.

FARFETCH’s expansion into Beauty provides an opportunity to target the growing global Luxury Beauty market, estimated to be almost $USD 69 billion and the second largest category within the global Personal Luxury market, after Leather Goods, and ahead of Apparel¹.

Together with Violet Grey, Browns and Off-White, Farfetch.com will provide a curated edit of the best luxury beauty products to serve customers across ages, races, cultures, and genders in an ‘Only on FARFETCH’ way.

As a Marketplace, FARFETCH is uniquely positioned to be able to offer multiple points of view and voices in this important category led by the FARFETCH Beauty Global Collective, featuring Founder of Violet Grey, Cassandra Grey, Erin Parsons, Isamaya Ffrench, Jawara, Mia Kong, Dr. Michelle Henry, Michelle Wong, Nico Hiraga, and Violet Chachki. Through a dynamic community-led approach, FARFETCH Beauty offers customers an immersive crossover between fashion and beauty, leveraging the platform's innovation capabilities to offer exciting features for customers such as virtual try-on for the makeup category.

BROWNS

With this expansion into beauty, Browns takes its community on a beauty journey that’s as unique as its renowned fashion offering. As with the luxury retailer’s celebrated approach to fashion, Browns Beauty is all about the edit, with products from the best in beauty—from the established to the emerging—selected on account of their conscious, clean, iconic, inclusive or innovative credentials.