Oui by Yoplait Teams Up with Hello Sunshine and “Find Your Unicorn Space” Author Eve Rodsky to Encourage Women to "Say Oui!” to Intentional Living

Oui by Yoplait is encouraging women to “Say Oui” or say yes to themselves and engage in acts of intention through a new partnership with Reese Witherspoon’s Hello Sunshine and "Fair Play” and “Find Your Unicorn Space” best-selling author Eve Rodsky. Together, the three have released “Say Oui to Me,” a three-part video series in which Rodsky meets and invites women to find their “Unicorn Space” – the personal time to prioritize the interests that make them uniquely them.

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Oui by Yoplait Teams Up with Hello Sunshine and “Find Your Unicorn Space” Author Eve Rodsky to Encourage Women to "Say Oui!” to Intentional Living (Photo: Business Wire)

“What makes us interesting isn’t just a luxury,” Rodsky said in “Find Your Unicorn Space.” “The research is clear that it’s a necessity for our mental health, our physical well-being, and our very sense of self.”

That’s why Oui by Yoplait is on a mission to encourage women to be intentional about taking the time to refocus and reprioritize amidst their busy lives as well as foster creative expression. Together in the new video series, Oui by Yoplait and Hello Sunshine are helping three women at different stages in their Unicorn Space journeys including:

• Tonia: After reading “Find Your Unicorn Space,” Tonia learns that she is in control of how she “Says Oui” to herself. Tonia unlocks her mindset on the positives of being a stay-at-home mom, which allows her to work on her passion of painting while her daughter creates next to her.
• Natalie: After many years of dancing, Natalie discovers that creative expression is a must have to “Say Oui” to herself. She learns that ballroom dancing gives her the exhilaration to stay hopeful and optimistic in her every day.
• Rachel: Rachel lives her life with the “Say Oui” mindset to new experiences and opportunities. After some inner reflection to find her Unicorn Space, Rachel chooses the outdoors and tries rock climbing.

In addition to the video series, the multi-year partnership with Hello Sunshine and Rodsky includes digital giveaways, virtual workshops, and exciting product news in the coming months.