DGAP-News

Sekur Seeks To Increase Global Awareness Of Its Swiss Cybersecurity Products Through Strategic Media Partnerships

DGAP-News: Sekur Private Data Ltd Sekur Seeks To Increase Global Awareness Of Its Swiss Cybersecurity Products Through Strategic Media Partnerships 15.09.2022 / 14:00 CET/CEST The issuer is solely responsible for the content of this announcement. Sekur Private Data Ltd. (CSE: SKUR) (OTCQX: SWISF) is a cybersecurity and internet privacy provider offering Swiss-hosted solutions for secure communications and secure data management. The company distributes a range of cybersecurity and privacy software solutions, including secure email, secure messenger, secure file sharing and secure data backup.

For the past couple of years, Sekur Private Data Ltd. has had a number of strategic media partnerships with leading media outlets that are aimed at increasing global awareness of the company.

Sekur’s Strategic Media Partnerships

As part of a mass-marketing strategy to bring awareness to potential customers in the U.S., last year Sekur launched a 30-second advertisement that aired from July 19 through Aug. 15, 2021. The commercial aired on CNBC, Bloomberg TV, MSNBC, Warner Bros. Discovery Inc.’s (NASDAQ: WBD) CNN and Fox Corp.’s (NASDAQ: FOXA) Fox News Channel and Fox Business News.

The commercial described Sekur as a leading Swiss-hosted privacy and security communications applications and that Sekur says it does not mine users’ data. Speaking at the launch, Sekur CEO Alain Ghiai said the media platforms’ audiences are a perfect match for the company.

These media partnerships marked the start of a long-term relationship aimed at growing Sekur’s global visibility and credibility. In the final quarter of the year, Sekur started airing the Sekur privacy and security segment every Sunday on Newsmax TV and weekdays on Fox Business TV and Bloomberg TV.

This year, Sekur secured a minimum of 80 30-second advertising spots and one Sekur privacy and security segment per week on Newsmax through its media partner Accel Media International LLC. Sekur says this is part of its 2022 through 2023 mass-marketing budget for additional media exposure.

The commercials outline Sekur’s attributes and show the domain name sekur.com as well as the company’s U.S. ticker SWISF while the privacy and security segment discusses current cyberattacks and how businesses and organizations can protect themselves. In addition, there is also a corporate segment where Sekur is featured and interviewed by financial journalist Jane King, and discusses Sekur Private Data’s progress and business overview.