EQS-News

A Club Where Buying Wine Is Not Just An Avocation But An Investment In The Winemakers Themselves

EQS-News: Naked Wines PLC A Club Where Buying Wine Is Not Just An Avocation But An Investment In The Winemakers Themselves 04.10.2022 / 19:17 CET/CEST The issuer is solely responsible for the content of this announcement. Numbers vary wildly as to the total number of local independent wineries globally and in North America, with tabulations going as high as 65,000 worldwide and 14,000 in the U.S. — but a recent study from Wines & Vines magazine was a bit more conservative, revealing 8,391 wineries in North America; 7,762 in the United States; 568 in Canada (primarily British Columbia and Ontario); and 61 in Mexico. One thing not up for debate? There’s a lot of wine available in North America and the world.

Some investors have also found the sheer amount of large wine producers to be a good bet, with publicly traded wine companies such as Constellation Brands Inc. (NYSE: STZ), Diageo PLC (NYSE: DEO), Brown-Forman Corp. (NYSE: BF.B), Willamette Valley Vineyards Inc. (NASDAQ: WVVI), Duckhorn Vineyards (NYSE: NAPA) and Pernod Ricard ADR (OTCMKTS: PRNDY).

But the trend of buying wine from local wineries has been a conscious consumer effort in recent years, partly because many of those smaller wineries are passionate about producing a great sustainable product.

To help support their efforts, a glut of wine clubs have hit the market, all with the promise of providing selections supporting local independent growers from California and Oregon to France, Italy, Argentina and Australia. With the pandemic moving consumers to order wine from around the world online, a number of new wine subscription services appeared in 2020.

But in any crowded consumer market, building differentiation can become the catalyst for growth. One standout, international wine club, 12-year old United Kingdom-based Naked Wines PLC (OTCMKTS: NWINF), with U.S. headquarters in Napa Valley, California, believes it has found a unique twist to grab a market that wants to not only feel they’re helping local winemakers through the purchase of their products but by becoming an investor.