Hilton Spotlights Travelers’ Changing Expectations as a Record Year of Travel Concludes - Seite 2

From destination-focused culinary travel packages to impactful programs like Hilton’s Travel with Purpose, which helps guests positively impact the communities they visit, travelers are looking to create meaningful change through more immersive travel experiences. In fact, Hilton is witnessing signs of this growth through its reimagined Hilton Honors Experiences, which saw a 77% year-over-year increase in Hilton Honors Point redemption during the first nine months of 2022, allowing members to connect with their passions through new, exclusive experiences.

People will recognize travel as an essential part of their wellness routine
Overall wellness remains a priority for travelers as half (50%) of respondents seek travel experiences in 2023 that align with their holistic wellness goals and priorities.

“Travelers in Asia Pacific now desire experiences that truly ingrain themselves into the culture of the destination in every shape and form — including mind, body, and spirit, to rejuvenate the senses,” said Alexandra Jaritz, senior vice president, Brand Management, Hilton, Asia Pacific. “Experiences need to be authentic and immersive; allowing travelers to disconnect from the daily grind and develop a deeper cultural understanding of the destinations they visit.”

For about 1 in 2 (47%) travelers, physical wellness and accessibility to fitness amenities like centers or activities will be top of mind when it comes to traveling in 2023. For instance, healthier food and beverage options are top of mind for 66% of travelers from China. Guests will also seek moments of connection with their communities, as well as insights and solutions that improve their mental and emotional health. Addressing mental health on the road will be prioritized by 35% of global survey respondents. Meanwhile, another 49% of those employed will be looking to travel to disconnect from work.

Travelers will want to be taken care of more than ever
Personalization will continue to be a significant priority for travellers, with 86% of survey respondents indicating they want recognition and personalization while on the road. The trend is significantly more pronounced in Asia Pacific, with nearly all respondents in China (99%) wanting personalization, and 84% in Australia and 70% in Japan. Nearly half in China (46%) even look to travel and hospitality companies to accommodate their personal needs. This also corresponds with their interest in finding personalized food and beverage options — with respondents in China (69%), Australia (50%), and Japan (38%) specifying so.